Hims & Hers Makes Bold Statement About Health-Wealth Gap in New Super Bowl Ad
In a move to spark conversation and challenge societal norms, digital health platform Hims & Hers is gearing up for another impactful Super Bowl ad following the success of its controversial 2025 commercial, “Sick of the System.” This year’s ad, titled “Rich People Live Longer,” shines a spotlight on the stark health disparities caused by income inequality in the United States.
Narrated by rapper and actor Common, the ad draws attention to recent research showing that individuals in the top 1% of earners live an average of seven years longer than those in the bottom 50% based on median household income. This glaring disparity highlights how income inequality directly impacts life expectancy and access to quality healthcare.
While last year’s Super Bowl ad faced criticism for omitting safety disclosures about weight-loss medications, it still managed to drive significant engagement. Following the ad’s airing, traffic to the Hims & Hers website reportedly surged by 650%, showcasing the power of using the Super Bowl platform to reach a wide audience.
The new campaign aims to challenge the notion that healthcare is a luxury reserved for the wealthy elite. Hims & Hers believes that proactive and preventative healthcare should be accessible to all individuals, regardless of their financial status. The ad spotlights the reality of a divided healthcare system in the U.S., where privileged individuals have access to proactive care while others are left with a reactive and fragmented system.
The commercial emphasizes how the Hims & Hers telehealth platform is working to bridge this gap by offering affordable and personalized healthcare solutions. From at-home health testing to early cancer-detection tests and doctor-developed treatment plans, the platform aims to improve long-term health outcomes for individuals from all walks of life.
The decision to advertise during the Super Bowl was intentional, as Hims & Hers sees the opportunity to address pressing healthcare issues facing the nation on a large scale. The brand’s Chief Design Officer, Dan Kenger, highlights the Super Bowl’s reach and relevance in addressing rising healthcare costs, provider shortages, and the need for a more preventive approach to healthcare.
Common’s involvement in narrating the ad further underscores the urgency of creating a healthcare system that is inclusive and accessible to all. Known for his work in social justice and equality, Common’s voice adds weight to the message of the ad and the company’s commitment to addressing healthcare disparities.
Affordability remains a central pillar of the Hims & Hers business model, with transparent pricing that aims to break down barriers to care. By offering services at a cost lower than traditional co-pays, the platform strives to make healthcare more accessible to individuals who may be uninsured or facing financial challenges.
Overall, Hims & Hers continues to blend social commentary with brand strategy in its Super Bowl advertising approach. By addressing systemic healthcare issues and promoting affordable, proactive care, the company aims to drive awareness, engagement, and ultimately, business growth. As the Super Bowl ad airs, Hims & Hers hopes to resonate with a national audience and inspire conversations about bridging the health-wealth gap in America.
