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American Focus > Blog > Economy > Honda posts first-ever loss, plans big hybrid pivot and scraps all-EV 2040 goal
Economy

Honda posts first-ever loss, plans big hybrid pivot and scraps all-EV 2040 goal

Last updated: May 14, 2026 6:40 am
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Honda posts first-ever loss, plans big hybrid pivot and scraps all-EV 2040 goal
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Japan’s Honda (HMC) recently experienced a significant milestone in its nearly 80-year history, as it posted its first-ever loss. This loss was primarily attributed to a strategic shift away from electric vehicles (EVs), which resulted in substantial financial setbacks for the company. However, despite this initial setback, Honda has outlined a new plan to focus on hybrid vehicles, which has generated optimism among investors.

The company revealed that its total EV-related losses for the fiscal year ending in March 2026 amounted to 1.579 trillion yen ($10 billion), leading to an operating profit loss of 414.3 billion yen ($2.625 billion). Despite these challenges, Honda emphasized that it remained profitable when excluding the EV-related losses due to company-wide cost reduction efforts.

In a positive turn of events, Honda provided optimistic guidance for the upcoming fiscal year ending in March 2027. Despite projecting EV-related losses of 500 billion yen ($3.168 billion), the company expects its operating profit to reach 500 billion yen. This forecast exceeded Bloomberg consensus estimates of 212.4 billion yen ($1.35 billion), prompting a rise in Honda’s ADR shares listed in New York.

To better cater to its top market, North America, Honda announced plans to introduce 15 new hybrid models by March 2030, primarily in the North American region. The company will shift its focus towards hybrid and mixed powertrain vehicles, abandoning its previous plans for EVs. By 2029, Honda aims to launch “large size hybrid models” in the D-segment, encompassing full-size sedans, wagons, and SUVs.

Furthermore, Honda disclosed that it would halt its efforts to establish an EV battery supply chain in Canada. Currently, the company offers five mild hybrid vehicles in its US lineup, with its only EV model, the Prologue, set to end production later this year.

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In a strategic shift, Honda has revised its long-term goal of achieving combustion-free status by 2040, now aiming for “carbon neutrality” by 2050. This updated goal will involve a combination of EVs, hybrids, and carbon offsets. While the company plans to continue investing in next-generation EV hardware and platforms, specific financial details were not disclosed.

Tariff impacts remain a significant challenge for Honda, especially with manufacturing operations in regions like Canada, Mexico, Japan, and its main plant in Ohio. The company reported tariff expenses of 346.9 billion yen ($2.2 billion) for the previous fiscal year.

In conclusion, Honda’s strategic pivot towards hybrid vehicles and its optimistic financial outlook for the future have instilled confidence among investors. Despite the initial setback from EV-related losses, the company’s proactive approach to adapt to market dynamics signals a promising trajectory for Honda in the years ahead.

TAGGED:allEVbigFirstevergoalHondahybridLosspivotPlanspostsScraps
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