House of Dagmar Unveils Stunning New Flagship Store in Stockholm
Just two months ago, the highly anticipated House of Dagmar opened the doors to its new flagship store in the heart of Stockholm. Designed by the renowned New York-based interior designer Alyssa Kapito, the space exudes a sense of understated elegance and sophistication.
The interiors of the flagship store are a perfect blend of modernity and warmth. Kapito’s use of warm brown woods and a beautiful parquet floor creates a welcoming atmosphere, while whimsical geometries like a diamond-patterned wire wall grid add a touch of playfulness to the space. The overall aesthetic is sleek and minimalistic, yet far from cold or austere.
One of the highlights of the new flagship store is the upcoming spring collection, which promises to be both stylish and practical. With pieces like the brand’s elegant detachable cape trench, customers will be well-prepared for any unpredictable weather. Dagmar’s signature knits, which are now developed in-house, are incredibly lightweight and versatile. A button-front pointelle sweater with scalloped stripes offers a fresh take on the classic marinière look, while the layered knits in a soft blue hue can easily transition from day to night.
Adding a touch of sophistication to the collection is the sharp and easy-to-wear check tailoring in lightweight summer wool. This particular design pays homage to the legendary Giorgio Armani, serving as a timeless nod to his iconic style.
