Wednesday, 23 Jul 2025
  • Contact
  • Privacy Policy
  • Terms & Conditions
  • DMCA
logo logo
  • World
  • Politics
  • Crime
  • Economy
  • Tech & Science
  • Sports
  • Entertainment
  • More
    • Education
    • Celebrities
    • Culture and Arts
    • Environment
    • Health and Wellness
    • Lifestyle
  • 🔥
  • Trump
  • House
  • VIDEO
  • ScienceAlert
  • White
  • Watch
  • Trumps
  • man
  • Health
  • Season
Font ResizerAa
American FocusAmerican Focus
Search
  • World
  • Politics
  • Crime
  • Economy
  • Tech & Science
  • Sports
  • Entertainment
  • More
    • Education
    • Celebrities
    • Culture and Arts
    • Environment
    • Health and Wellness
    • Lifestyle
Follow US
© 2024 americanfocus.online – All Rights Reserved.
American Focus > Blog > Economy > How Heineken tapped into China’s beer market
Economy

How Heineken tapped into China’s beer market

Last updated: May 24, 2025 9:40 pm
Share
How Heineken tapped into China’s beer market
SHARE

Heineken’s Success in China Despite Decline in Beer Market

Western consumer brands in China have been facing challenges due to lower growth in the country’s economy. However, Heineken’s success in China tells a different story. In 2023, sales volumes for Heineken’s brands, including Amstel, increased by more than 50 percent. Even as the overall beer market in mainland China shrank, Heineken’s volumes rose nearly 20 percent to just under 700 million liters.

This growth can be attributed to a deal made in 2018 with China Resources Beer, the country’s largest brewer. This deal allowed China Resources Beer to have rights to the Heineken brand in China, while Heineken took a stake in China Resources Beer and received royalties from the agreement. This partnership showcases the potential for foreign brands in China’s evolving consumer sector.

Euan McLeish, an analyst at Bernstein, noted that Heineken’s growth rates have outperformed other premium brands in China. This success comes at a time when the overall beer market in China is declining, with sales dropping by an estimated 4 to 5 percent last year.

China Resources Beer, whose sales declined by 2.5 percent in 2024, has benefited from its partnership with Heineken. The deal allowed Heineken’s lager to be distributed nationwide, leading to rapid growth supported by sponsorships at events like the Shanghai Formula 1 Grand Prix.

Heineken’s strategy in China involves leveraging China Resources Beer’s distribution network. This approach has allowed Heineken to tap into the premium market in China, where consumers are willing to pay more for quality products. The growth of Heineken contrasts with other Western brands like Carlsberg and Budweiser, which have reported declining sales in China.

See also  Man stabbed to death in domestic altercation at Navy Pier beer garden

The success of Heineken in China reflects a shift towards premium products in the country. As the average Chinese consumer can now afford premium beer more easily, Heineken’s growth is set to continue. However, there are risks involved, such as maintaining brand positioning and managing the impact of rapid expansion on pricing.

Despite challenges, Heineken remains optimistic about its future in China. The partnership with China Resources Beer has no planned endpoint, indicating a long-term commitment to the market. With continued growth in sales volumes and a strong presence in the premium market, Heineken’s success in China is a testament to the potential for foreign brands in the country’s consumer sector.

TAGGED:beerChinasHeinekenmarkettapped
Share This Article
Twitter Email Copy Link Print
Previous Article Healing Rays and Universe-Destroying Quantum Bubbles Healing Rays and Universe-Destroying Quantum Bubbles
Next Article Lizzo Twerks and Holds Grammys in Teeny Bikini, on Video Lizzo Twerks and Holds Grammys in Teeny Bikini, on Video
Leave a comment

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Popular Posts

JonBenét Ramsey Breakthrough as DNA Evidence Nail Her Killer

The JonBenét Ramsey Case: New Hope with Suspect SpreadsheetIn a shocking development, a spreadsheet containing…

July 11, 2025

Smashing, the reading curation app by Goodreads’ founder, shuts down

Smashing, an AI-Powered News Aggregator App, Shuts Down Due to Scaling Issues Building an app…

April 17, 2025

Getafe vs. Real Madrid live stream, projected lineups: La Liga prediction, how to watch online, odds, pick

ET.Get the latest news and information right here on your favorite sports on CBS Sports.…

April 23, 2025

Kelly Ripa Flaunts Body in VERY Suggestive Snaps With Mark Consuelos

Kelly Ripa and Mark Consuelos were a sight to behold in a stunning April 2024…

June 6, 2025

Luigi Mangione’s Grandmother Left Huge Inheritance, Arrest Could Cut Him Off

Luigi Mangione, a man recently charged with murder, may find himself excluded from a substantial…

December 12, 2024

You Might Also Like

Does the public favor rent control?

July 23, 2025
GoPro, Krispy Kreme join the meme party as Wall Street speculation ramps up
Economy

GoPro, Krispy Kreme join the meme party as Wall Street speculation ramps up

July 23, 2025
The REAL Land of Cockaigne
Economy

The REAL Land of Cockaigne

July 23, 2025
Macrons file US lawsuit over claims France’s first lady was born male
Economy

Macrons file US lawsuit over claims France’s first lady was born male

July 23, 2025
logo logo
Facebook Twitter Youtube

About US


Explore global affairs, political insights, and linguistic origins. Stay informed with our comprehensive coverage of world news, politics, and Lifestyle.

Top Categories
  • Crime
  • Environment
  • Sports
  • Tech and Science
Usefull Links
  • Contact
  • Privacy Policy
  • Terms & Conditions
  • DMCA

© 2024 americanfocus.online –  All Rights Reserved.

Welcome Back!

Sign in to your account

Lost your password?