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American Focus > Blog > Lifestyle > How to Choose Paint Colors—and Find the Right Shade for Your Home
Lifestyle

How to Choose Paint Colors—and Find the Right Shade for Your Home

Last updated: April 18, 2025 8:40 am
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How to Choose Paint Colors—and Find the Right Shade for Your Home
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Selecting the perfect paint color for your home can be a daunting task. With so many shades and tones to choose from, how can you possibly decide? Paint colors play a crucial role in setting the mood and ambiance of a room, making it important to choose the right one. To help you navigate the world of paint colors, we sat down with Joa Studholme, the color curator behind some of Farrow & Ball’s most iconic shades, including the popular “Dead Salmon.”

According to Studholme, there are no strict rules when it comes to decorating. Everyone has their own unique style, lighting conditions, and color preferences, which adds a personal touch to each home. However, she emphasizes the importance of considering three key elements when selecting paint colors: the architectural elements of the room, the lighting, and your personal style.

When it comes to connecting the color palette with your home, Studholme suggests creating a flow throughout the space. This can be achieved by using a group of neutrals or a tone-on-tone gradient of the same color. By using stronger shades in darker areas and lighter shades in well-lit rooms, you can create a harmonious look that transitions seamlessly from room to room. Additionally, using a consistent trim color or ceiling color throughout the house can help create a cohesive flow.

When deciding between dark and light colors, Studholme advises against using light colors in small, dark spaces, as they can result in a visually unappealing room. Instead, consider using bold and dramatic colors to add excitement and depth to the space. In larger, brighter rooms, lighter tones can celebrate the space and lead to intriguing contrasts with darker colors in adjacent rooms.

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Calming colors, such as warm blush and plaster pinks, are perfect for creating tranquil spaces that feel comforting and inviting. Colors inspired by nature, like subtle blues and greens, can help create a sense of relaxation and peace in a room. For a bold statement, consider using rich and earthy tones like Duster and Marmelo, which add a touch of drama without overwhelming the space.

The choice of colors can have a significant impact on the ambiance and mood of a room. Studholme recommends using lighter colors in rooms used during the day to celebrate natural light and create a sense of freshness. In contrast, darker colors can be used in rooms for nighttime retreats to evoke a cozy and intimate atmosphere.

When considering natural and artificial light, Studholme advises observing how light falls on the walls at different times of the day. This can help you determine the best paint colors to enhance the lighting conditions in your space.

In conclusion, selecting the right paint color for your home is a personal and creative process. By considering the architectural elements, lighting, and your own style preferences, you can create a space that reflects your unique personality and enhances the mood and ambiance of each room.

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