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American Focus > Blog > Tech and Science > How visualisation sets you up for success by changing your cognition
Tech and Science

How visualisation sets you up for success by changing your cognition

Last updated: May 29, 2025 6:00 am
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How visualisation sets you up for success by changing your cognition
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Imagining performing a specific action is a technique used to great effect by sportspeople

Imagining performing a specific action is a technique used to great effect by sportspeople

ADRIAN DENNIS/AFP via Getty Images

This article is part of a special series exploring the radical potential of the human imagination. Read more here.

Feeling overwhelmed by the stress of an upcoming event? Consider this scenario: envision having a magical anti-anxiety pill right in front of you, capable of erasing all your nerves. Visualize its packaging, feel the act of popping the pill out of its foil, imagine bringing it to your mouth, dropping it in, and experience the sensation of swallowing it.

These were the precise instructions given by Jens Gaab and his team at the University of Basel in Switzerland to participants in a recent study on harnessing the placebo effect. University students preparing for an exam were asked to repeat this mental exercise twice daily for three weeks.

Surprisingly, it yielded results — those who engaged in the imaginary pill ritual reported lower test anxiety levels compared to control participants who only monitored their anxiety as the exam date approached. Gaab notes, “And their performance was significantly better.”

Exploring the Efficacy of Visualization

The efficacy of visualization is widely acknowledged in the realm of sports science. “Multisensory imagery is a game-changer…

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