Just over a week ago, tarot reader Trevor Ballin shared a photo on Instagram of Dior’s creative director, Jonathan Anderson, having his tarot cards read. The post garnered over 50,000 likes and resonated with many, given Christian Dior’s own superstitious beliefs and practices. It seems that spirituality is playing an increasingly prominent role in the fashion industry, with brands and designers incorporating spiritual elements into their decision-making processes, product inspiration, and consumer engagement strategies.
The rise of spiritual content on platforms like TikTok, where videos under the #WitchTok hashtag have reached 9.6 million views, and the popularity of services offered by “Etsy witches” demonstrate a growing interest in spirituality and mysticism. What was once a niche market has now evolved into a global, monetized industry, catering to individuals seeking guidance and connection in uncertain times.
The surge in manifestation culture following the Covid-19 pandemic was an early indicator of this trend. As people grapple with economic instability, geopolitical uncertainty, and technological advancements, there is a heightened sense of anxiety and a desire for clarity and control. Spiritual coach Zeta Webber notes that this increased uncertainty has pushed individuals to explore alternative forms of guidance that feel intuitive and meaningful. People are seeking connections to help them navigate the complexities of their experiences and make sense of the world around them.
In the fashion industry, spiritual practices are becoming more commonplace, with brands and A-list clients turning to seers and spiritual coaches like Zeta Webber for insights and guidance. Private sessions during events like Paris Fashion Week have become a popular way for individuals to tap into the wisdom and perspective offered by spiritual practitioners. This integration of spirituality into the fashion world reflects a broader cultural shift towards seeking deeper meaning and connection in an increasingly uncertain world.
The image of Jonathan Anderson having his tarot cards read is a symbolic representation of the intersection between fashion and spirituality. As brands and individuals embrace spiritual practices as a means of inspiration and guidance, the witch economy continues to grow and evolve, offering a sense of empowerment and connection in a complex and unpredictable world.
