The Asia-Pacific region is set to see a significant shift in screen revenue growth over the next decade, with streaming services, social video platforms, and connected TV leading the way. According to Media Partners Asia’s recent report, total screen revenues in the region are projected to reach $196 billion by 2030, with online video driving all net growth at a 7% compound annual growth rate.
Premium video on demand is expected to contribute approximately $12.5 billion in incremental revenue by 2030, reaching $52 billion. Japan, China, and India are anticipated to lead this growth, followed by Australia, South Korea, and Indonesia. India is poised to surpass China as the largest market for SVOD subscriptions by 2030, with 358 million individual subscriptions. However, India’s premium VOD revenue is projected to be smaller than China’s and Japan’s due to lower average revenue per user.
User-generated and social video platforms are forecasted to add $11.4 billion in revenue by 2030, making them the largest growth engine in the Asia-Pacific screen economy. Traditional television, on the other hand, is expected to face an $8 billion revenue decline over the same period, driven by weaknesses in linear advertising and pay-TV subscriptions.
Connected TV is emerging as a key growth driver in the region, with close to 160 million CTV households outside of China expected to grow to nearly 260 million by 2030. The top online video platforms are becoming more concentrated, with the top 15 platforms accounting for 58% of total online video revenues in 2025.
Japan and India are projected to be the largest contributors to incremental video and streaming revenue growth outside of China. Japanese growth is driven by higher ARPU and premium content offerings, while India’s growth is volume-led but supported by monetization upgrades and expanding CTV usage.
Premium AVOD revenues are expected to grow, led by India, Japan, and Australia. User-generated and social video platforms will benefit from online video advertising growth, with platforms like YouTube, Meta, and TikTok leading the way. AI-enabled tools are being deployed to enhance content development, localization, and marketing, favoring platforms with large libraries and diversified monetization strategies.
In conclusion, the shift towards streaming, social platforms, and CTV-led monetization is evident in the Asia-Pacific region. Markets with strong local content ecosystems and pricing power will outperform, while traditional television economics face long-term challenges. The ability to monetize premium experiences, leverage AI-enabled efficiency, and offer high-quality content will differentiate winners in this evolving landscape.
