The Lippin Group and Infinitize Join Forces to Offer PR and Marketing Services for Fandoms
The Lippin Group, a prominent Hollywood communications giant, has teamed up with marketing firm Infinitize to provide a new PR and integrated marketing offering aimed at clients with fandoms in various genres such as gaming, K-pop, anime, true crime, horror, animation, comics, and graphic novels.
In addition to this partnership, Infinitize has also announced the launch of Vendetta, a gaming division specifically designed to support indie rebels and fan-first studios. The collaboration between Lippin and Infinitize will focus on developing customized campaigns targeting key fandoms for their clients. These campaigns will encompass a wide range of services including integrated marketing (such as social management, paid and performance marketing, interactive experiences, influencer marketing) and strategic communications (such as press materials, media relations, event promotion, and thought leadership).
Infinitize’s Vendetta gaming division will be supported by Lippin on the communications side, with a team consisting of individuals who have previously worked on campaigns with well-known gaming companies and events. Jenny Zha, CEO of Infinitize, expressed her excitement about the partnership, stating that their shared passion for fan-driven culture and Lippin’s expertise in media and entertainment publicity make them a perfect match. She also highlighted the importance of gaming as a forefront of fandom and announced Vendetta as a new venture to further expand their presence in this area.
Kevin Broderick, managing director of Lippin Group, emphasized the significance of understanding and activating fandom for audience development. He praised the collaboration with Infinitize for its success in delivering impactful campaigns and expressed eagerness to leverage their combined capabilities to provide value to companies looking to grow in various industries.
Overall, the partnership between The Lippin Group and Infinitize signals a new era of PR and marketing services tailored to the unique needs of fandoms across different genres. With a focus on creativity, innovation, and fan-centric approach, this collaboration is set to unlock new possibilities for creators, stories, and communities deserving of the spotlight.
