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American Focus > Blog > Lifestyle > Interest in Tarot and Oracle Decks Is on the Rise—This May Be Why
Lifestyle

Interest in Tarot and Oracle Decks Is on the Rise—This May Be Why

Last updated: April 21, 2025 2:24 pm
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Interest in Tarot and Oracle Decks Is on the Rise—This May Be Why
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The Tower card, the Death card, the V pull, the X card—these terms may sound foreign to some, but for those who turn to tarot and oracle decks for guidance, they signify moments of transformation, rebirth, completion, and new beginnings. Tarot, believed to have originated in 15th-century Italy as a card game for nobility, has evolved into a mystical tool used for divination and introspection.

The modern tarot deck, popularized by 18th-century French occultists and further refined with the Rider-Waite-Smith deck in 1909, consists of 22 Major Arcana cards (including the Tower and Death cards) and 56 Minor Arcana cards divided into cups, pentacles, swords, and wands. Oracle decks offer a more personalized approach to card readings, allowing individuals to connect with the divine in a unique way.

As traditional religious beliefs wane and spirituality rises, tarot and oracle card readings have seen a surge in popularity. During the pandemic, U.S. searches for “tarot cards” and “how to read tarot cards” increased by over 30%, indicating a growing interest in this form of divination. Studies suggest that the tarot and oracle industry is projected to reach a $93 million market by 2027, with many turning to these tools for self-care and guidance in uncertain times.

Five years after the pandemic, the metaphysical renaissance shows no signs of slowing down. In a world filled with uncertainty, individuals seek solace and answers from the mystical realm. Devany Amber Wolfe, creator of the Serpentfire Tarot and the Your Wise Animal Body oracle deck, believes that the occult and witchcraft serve as a reminder of our connection to nature, the elements, and unseen forces, offering grounding and meaning in tumultuous times.

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In a society grappling with political upheaval and existential questions, tarot and oracle decks provide a sense of comfort and direction. Whether facing a Tower moment or looking towards a new beginning with the X card, these mystical tools offer insight and guidance for those navigating life’s twists and turns. As the interest in tarot continues to grow, it’s clear that the search for spiritual connection and enlightenment is stronger than ever.

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