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American Focus > Blog > Economy > Intuit Options Activity Signals Potential Bullish Reversal
Economy

Intuit Options Activity Signals Potential Bullish Reversal

Last updated: February 14, 2026 4:40 pm
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Intuit Options Activity Signals Potential Bullish Reversal
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Friday has finally arrived, bringing with it a sense of relief and anticipation for the weekend. While some may be fully engrossed in the Winter Olympics, others are keeping a close eye on the current standings. Italy currently leads the medal count with 17, followed by Norway with the most gold medals at 7. The United States is in third place with 14 medals, while Canada sits at 7, yet to claim a gold. However, hopes are high for the Canadian men’s hockey team to change that soon.

In the financial markets, Thursday saw a sea of red as major indices like the S&P 500, Nasdaq Composite, and Dow Jones all experienced losses. The tech sector, particularly software-related stocks, continued to struggle amidst concerns about the impact of artificial intelligence on these businesses. One such company feeling the heat is Intuit (INTU), which lost 0.4% on the day and has seen a significant decline of nearly 40% in value since 2026.

CEO Sasan Goodarzi has had a challenging tenure since taking the helm in January 2019, with Intuit shares plummeting from a peak of $813.48 last June to their current state. The company’s unusual options activity on Thursday was notable, ranking high in volume-to-open-interest ratios and experiencing record-breaking options volume, signaling significant investor interest in software stocks.

Analysts have been dissecting this surge in options activity, with some pointing to a potential bullish reversal for Intuit. Citigroup’s head of U.S. equity strategy, Scott Chronert, highlighted the importance of terminal values in assessing the future growth potential of businesses. While some believe a near-term bottom may be in sight, there are concerns about further declines in stock prices if terminal values are not adjusted accordingly.

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Despite the uncertainties surrounding software stocks, many investors remain optimistic about Intuit’s future prospects, citing its strong brands and adoption of AI as key competitive advantages. The recent options flow data for Intuit reflects a bullish sentiment, with significant trading volume and a notable interest in call options, particularly at the $490 strike price.

As traders monitor Intuit’s performance in the coming days, the focus remains on options strategies that can capitalize on potential market movements. The multi-leg trades observed in Intuit’s options flow suggest a nuanced approach to trading, emphasizing the need for careful risk management in volatile market conditions. With the market landscape evolving rapidly, investors will need to stay vigilant and adaptable to navigate the shifting tides of the software sector. Intuit Options Activity Signals Potential Bullish Reversal

When considering trading options, it’s important to weigh the potential risks and rewards. In the case of Intuit, selling the $490 put at a bid price of $91.60 could generate a significant return. With a 23% return on the bid price and a whopping 1,049% annualized return, it certainly seems like an attractive opportunity.

However, it’s crucial to note that the option is in-the-money by 23% and only has eight days until expiration. This means that, unless a miracle occurs, the shares will likely be assigned to you at a net purchase price of $398.40. While this may not be a bad move if the shares have hit bottom, there is still a risk of incurring a paper loss if the downward trend continues leading up to the release of Q2 2026 results on Feb. 26.

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The expected move for Intuit over the next week is 5.2%, with a lower price projection of $378.79 and an upper price projection of $420.35. In a worst-case scenario, this could result in a paper loss of $20.78 per share, or $2,078 in total.

This strategy is best suited for aggressive investors who are comfortable with the potential risks involved. As always, it’s important to conduct thorough research and consider your own risk tolerance before making any investment decisions.

Disclaimer: The author of this article, Will Ashworth, does not hold any positions in the securities mentioned. The information provided is for informational purposes only. This article was originally published on Barchart.com.

TAGGED:ActivityBullishIntuitOptionspotentialreversalsignals
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