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American Focus > Blog > Lifestyle > Irina Shayk Joins the Bleached Brow Brigade
Lifestyle

Irina Shayk Joins the Bleached Brow Brigade

Last updated: November 16, 2025 12:25 pm
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Irina Shayk Joins the Bleached Brow Brigade
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Irina Shayk made a stunning debut in the 2026 Pirelli Calendar launch in Prague, alongside fellow calendar models such as Gwendoline Christie, Tilda Swinton, Venus Williams, and Susie Cave. The event marked Shayk’s first appearance in the iconic calendar, which has been a staple in the fashion industry for over 50 years. However, it was not just Shayk’s calendar debut that caught everyone’s attention—it was also the debut of a new beauty era.

One of the most striking aspects of Shayk’s look at the event was her freshly bleached eyebrows. The Russian supermodel, who had brunette eyebrows just the day before during press junkets in Prague, opted for a bold change that added a dramatic touch to her overall appearance. Paired with a luminous complexion, deep plum-toned matte lips, brown smoky eyes, and a flick of feline eyeliner, Shayk looked ethereal and gothic with her bleached brows.

To complement her statement-making brows, Shayk wore a sheer black dress from the spring 2026 collection by Francesco Murano and accessorized with stunning 150-carat emerald earrings by Lorraine Schwartz. The choice of emerald, which is the birthstone for May, hinted at the possibility of Shayk’s appearance in a certain page of the Pirelli calendar.

The trend of bleached eyebrows has been gaining popularity in the celebrity world, with stars like Miley Cyrus, Julia Fox, Kim Kardashian, Dua Lipa, Lady Gaga, Bella Hadid, and Jenna Ortega embracing the bold look. Jenna Ortega, in particular, made a bold statement this year by bleaching her signature strong black eyebrows.

Overall, Shayk’s appearance at the Pirelli Calendar launch showcased her daring and fashion-forward style, setting the stage for a new era of beauty trends. With her bleached eyebrows and striking ensemble, Shayk proved once again why she is a force to be reckoned with in the fashion industry.

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[Photo credit: Getty Images]

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