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American Focus > Blog > Tech and Science > It’s good to have a word describing why going viral is now meaningless
Tech and Science

It’s good to have a word describing why going viral is now meaningless

Last updated: April 19, 2025 2:05 am
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Introducing the Art of Neologizing

Feedback, a segment in New Scientist that offers a quirky perspective on the latest science and technology news, never fails to appreciate a good neologism – a newly coined word or phrase. Over the past few years, we’ve witnessed the birth of terms like “bed rotting” (something we wish we could indulge in more), “doomscrolling” (a habit we’re guilty of), and “sanewashing” (the complete opposite of what we do here). But how do we capture the essence of creating these new linguistic gems? Feedback has taken it upon itself to introduce the verb “to neologize”…

New Scientist. Science news and long reads from expert journalists, covering developments in science, technology, health and the environment on the website and the magazine.

See also  'Heartbreaking': Auckland store Smith & Caughey's to close for good
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