All selections made in Vogue are independently curated by our editorial team. However, we might earn a commission from retailers and/or from purchases of products made through our links.
When it comes to Amazon, one thing is certain: we can expect a constant influx of sale events, with the latest kicking off now. The Prime Big Deal Days 2025, the major autumn follow-up to the blockbuster summer event, is scheduled for October 7-8. Discounts are rolling out across fashion, beauty, home goods, and electronics from top-selling labels—so much to explore! We consulted the Vogue Shopping team for a carefully curated selection of Prime Day Amazon highlights to help you narrow down your cart.
Vogue Editors’ Top Prime Day Selections:
Featured in this article
Discover everything from beauty necessities to essential wardrobe pieces, plus budget-friendly options influenced by current trends—the top Prime Day clothing offers can make a significant impact on your personal wish list. Furthermore, for those preparing ahead of time, these deals are ideal for holiday gifting. Those familiar with the sales know that some of the finest Amazon Prime Day discounts lie beyond clothing. Exceptional savings on tech, home goods, as well as skin and hair products are truly where it’s at. Additionally, a special mention goes to the best Prime Day beauty deals—similarly to summer deals, there’s an exciting array of K-beauty brands showcasing popular hits on sale.
Looking ahead, we’ll explore all the items Vogue editors are excited to snag during Prime Big Deal Days.
The Daily Necessities
“I reserve my Amazon cart for the most practical items from brands that I know and love! What’s in my cart now is my ‘great fall reset’—crucial skincare from favorites like Avène, Korres, and L’Occitane, in addition to home updates from The Laundress and Brooklinen.” —Talia Abbas, associate director, shopping
Korres
Greek Olive Blossom Hydrating Body Duo
Brooklinen
Super-Plush bath towel set
The Travel Essentials
“I’m not a spontaneous shopper, so every item I buy—even on Prime Day—is carefully considered, do I need this? After my last trip, which left me over-packed, I see the need for a luggage scale to prevent frenzied re-packing at the airport. Next on my list is a new steamer; I left my last one at a hotel last month and I really miss it now! And honestly, you can never have too many plain white T-shirts!” —Libby Page, executive shopping director
The Mom Essentials
“This shopping list may seem scattered, but welcome to mom life—like having dozens of tabs open simultaneously. From restocking everyday necessities like multivitamins and eye patches to picking up film for capturing special moments, it’s a blend of the practical and the sentimental.” —Andrea Zendejas, commerce market editor
Peter Thomas Roth
24K Gold Pure Luxury Lift & Firm Hydra-Gel Eye Patches
The Essentials for Travel
“Having recently experienced an unfortunate incident where my luggage went on a solo trip to Zurich thanks to a KLM oversight, I am spreading the word about how essential AirTags are. Additionally, I’ve encountered a surprising variety of Levi’s on discount, including the timeless 501s that I am planning to repurchase for the fall season.” —Elly Leavitt, lifestyle commerce editor
The Must-Haves for Maternity
“I’m currently in full-on mama bear mode as I enter my final trimester! My focus is on obtaining what I’ll need for the baby, such as the hands-free Momcozy pump, a Ring doorbell for extra security at home, and oversized T-shirts to wear during my maternity leave.” —Cortne Bonilla, senior commerce writer
