A Gritty and Streetwise Show in Tokyo Bay
In a warehouse space in Tokyo Bay on a chilly evening, Kamiya’s show sat somewhere between a runway presentation and a concert. Nigerian-American rapper Tobi Lou provided the soundtrack with a live stage performance at the head of the runway: “Can’t kill me, I’m a bad bitch,” went one of the songs.
The music suited the clothes, which dripped with the streetwise attitude Kamiya is known for. Glossy nylon MA-1 bombers with faux fur collars were worn over track pants and tailoring, and models toted leather handbags finished with a gold Kamiya monogram, indicating a commercial push. Kamiya, which was launched under Mihara Yasuhiro’s company SOSU in 2023, has much in common with Yasuhiro’s eponymous brand and its intentionally disorderly streetwear, but is a little grittier and more straightforward.
As usual, hallmarks of grunge were threaded throughout: raggedy long cardigans, brushed cotton plaid flannel shirting, and baggy patched-up jeans worn with belt chains. What made it feel fresh was the injection of sexiness that Kamiya has been playing with since last season. There was the shirting he introduced for spring, along with some louche, clavicle-baring tailoring that livened up the mix, plus denim wrap skirts that complicated the silhouettes to interesting effect. Branded boxer shorts peeked out from low-slung, knee-slashed jeans, while washed-out hoodies and sanded leathers were shrugged over bare torsos.
“I wanted to create something sexy that was for men. How should I put it?” the designer thought for a second. “It’s about pursuing a masculinity that comes from within, rather than trying to look cool on social media.” At a time when mainstream masculinity on social media, at least in the West, revolves around an increasingly toxic online manosphere, that sentiment felt like a balm.
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In a stunning display of fashion and music fusion, Kamiya’s latest show in Tokyo Bay captivated the audience with a blend of runway presentation and live concert vibes. The Nigerian-American rapper Tobi Lou set the stage on fire with his live performance, adding an electrifying soundtrack to the showcase. Lyrics like “Can’t kill me, I’m a bad bitch” reverberated through the warehouse space, setting the perfect tone for the edgy and streetwise collection.
Kamiya’s signature style shone through in the garments, exuding a cool and urban attitude. From glossy nylon MA-1 bombers with faux fur collars to track pants paired with tailored pieces, the collection reflected the brand’s distinct aesthetic. Leather handbags featuring a gold Kamiya monogram hinted at a strategic commercial direction for the label, which was launched under Mihara Yasuhiro’s company SOSU in 2023.
The grunge influences were evident throughout the show, with raggedy long cardigans, plaid flannel shirting, and distressed denim adding a raw and rebellious edge to the looks. What set this collection apart was the infusion of sensuality that Kamiya has been exploring since the previous season. Clavicle-baring tailoring, denim wrap skirts, and branded boxer shorts peeking out from slashed jeans added a provocative twist to the ensembles, creating a dynamic and intriguing aesthetic.
“I wanted to create something sexy for men,” the designer mused. “It’s about embracing a masculinity that is authentic and self-assured, rather than conforming to societal ideals of coolness propagated on social media.” In a world where toxic masculinity often dominates online discourse, Kamiya’s emphasis on inner strength and individuality offered a refreshing and empowering message to the audience.

