Katie Taylor and Amanda Serrano faced off in their highly-anticipated third boxing match, which drew an impressive average minute audience (AMA) of around 6 million viewers on Friday night. This data, provided by Netflix and VideoAmp, includes viewers who watched the fight live as well as those who caught up within one day of the event. Of the 6 million viewers, approximately 4.2 million were from the United States. The fight card quickly climbed to the number one spot on Netflix in the US, Ireland, Australia, and New Zealand, and also made it to the Top 10 in 43 countries.
However, it’s worth noting that Taylor and Serrano’s second fight, which took place on the Mike Tyson-Jake Paul card in November, saw an estimated 74 million live viewers globally. It became the most-watched professional women’s sports event in US history with 47 million AMA in the US alone.
Despite this, the 6 million viewers for the third fight still positions it as one of the most-watched women’s sporting events of 2025. It fell just short of this year’s NCAA Women’s March Madness final, which averaged 8.5 million viewers earlier in the year.
In the ring, Taylor emerged victorious once again, defeating Serrano by majority decision and extending her record to 3-0 against her rival. Other highlights from the fight card included Alycia Baumgardner retaining her undisputed super featherweight title with a unanimous decision win over Jennifer Miranda, Shadasia Green claiming a split decision victory over Savannah Marshall to become the unified super middleweight champion and earning a $250,000 Performance of the Night bonus, and Ellie Scotney securing a unanimous decision win over Yamileth Mercado to capture the WBC super-bantamweight world title while retaining her Ring, IBF, and WBO titles.
The event itself drew a crowd of 19,721 spectators at Madison Square Garden and generated an impressive gate revenue of $2.63 million. This marked the highest gate ever for a women’s boxing card and the highest gate for a female sporting event in the history of MSG.
The live event for Taylor-Serrano 3 was expertly produced by Most Valuable Promotions and EverWonder, showcasing the best of women’s boxing to a global audience.
