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American Focus > Blog > Tech and Science > Klarna used an AI avatar of its CEO to deliver earnings, it said
Tech and Science

Klarna used an AI avatar of its CEO to deliver earnings, it said

Last updated: May 21, 2025 5:11 pm
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Klarna used an AI avatar of its CEO to deliver earnings, it said
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Sebastian Siemiatkowski Embraces Klarna as an AI Company

Sebastian Siemiatkowski is fully embracing the concept of Klarna, his buy-now-pay-later startup set to go public, as an AI company. In a recent presentation of updated quarterly earnings, Klarna’s AI avatar took center stage to deliver the highlights, as seen in the company’s YouTube video.

While the AI presentation by Siemiatkowski was quite convincing, there were subtle clues that hinted at its artificial nature. From the lack of frequent blinking to the slightly imperfect voice sync, there were small details that gave away the AI’s identity. Additionally, the AI was dressed in a familiar brown jacket reminiscent of a well-known corporate photo of Siemiatkowski, albeit with a different shirt.

With Klarna gearing up for its IPO, the company is highlighting AI as a key factor in reaching 100 million users. Crediting AI for its fourth consecutive profitable quarter, Klarna emphasized how AI helped streamline its workforce by approximately 40%, leading to a significant increase in revenue per employee.

Siemiatkowski revealed to CNBC that Klarna had reduced its workforce from around 5,000 employees to nearly 3,000, showcasing the impact of AI on the company’s operations.

While the idea of AI replacing CEOs may seem like a joke, some companies are exploring the potential of AI in executive roles. Research has shown that AI, utilizing advanced models like GPT-4o, has the capability to outperform human CEOs in certain aspects. However, challenges remain, as highlighted by a study where an AI CEO struggled to navigate unexpected events like market collapses during the COVID-19 pandemic.

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Despite these challenges, advocates of AI believe that future AI CEOs could learn to excel in handling unpredictable situations. As the technology continues to evolve, the role of AI in executive leadership may become more prominent.

As of now, Klarna has not provided further comments on its AI-driven initiatives.

TAGGED:AvatarCEOdeliverEarningsKlarna
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