Significant Investment Fuels Growth at Cxmmunity Media

In an exciting development for the Black entertainment and events landscape, Cxmmunity Media has secured a substantial six-figure investment from Live Nation Urban. This strategic partnership is poised to enhance Cxmmunity’s efforts in music and gaming, with plans to broaden the scope of its content creation and elevate its live events.

This investment will be instrumental in Cxmmunity’s upcoming projects, notably two significant events situated in Atlanta: the music and gaming event dubbed The Kickback, scheduled for December 10, and Atlanime, slated for October 18.

As part of this collaboration, Live Nation Urban will engage closely with The Cxmmunity Foundation, the philanthropic branch of the media company dedicated to enhancing access and creating long-term prospects for emerging talent within the gaming, esports, and digital entertainment sectors.

The financial backing comes from the Black Lily Capital Investment Fund formed by Live Nation Urban, aimed specifically at fostering Black entrepreneurs in the entertainment industry.

Commitment to the Future of Media

Shawn Gee, president of Live Nation Urban, remarked on the partnership, stating, “Our collaboration with Cxmmunity reflects our dedication to pioneering the future of next-gen media. The innovative leadership has developed a sustainable business model at the intersection of gaming, technology, and culture. With the support from our Black Lily Capital Investment Fund, we are eager to aid companies like Cxmmunity in achieving their growth ambitions, and we’re enthusiastic about the ventures that await us together.”

A New Dawn for Cultural Impact

Chris Peay, co-founder of Cxmmunity Media, expressed enthusiasm about the partnership, saying, “This marks the beginning of a transformative phase in culture creation. While we’ve forged significant partnerships before, this one resonates deeply. Our mission is to reshape the media landscape—and achieve it. Through our collaboration with Live Nation Urban, we’re not merely advancing our culture; we are redefining contemporary Black entertainment. It’s less about scale and more about meaningful impact.”

Ryan Johnson, founder and CEO of Cxmmunity Media, echoed this sentiment, stating, “This partnership signifies a pivotal moment for our company. Together, we’re poised to unlock new avenues to scale our live events, enhance access to top-tier talent, and utilize data-driven insights to curtail dynamic cultural experiences. Crucially, this partnership emphasizes empowering creators, providing them with enhanced platforms, resources, and opportunities to excel. It transcends mere growth; it’s about making a meaningful impact.”

In addition, Johnson noted, “This collaboration extends beyond financial investment; it’s about unlocking unique cultural narratives via media and advertising, live experiences, data insights, and creator-led intellectual properties. The younger generation no longer gravitates towards traditional celebrities as cultural icons—instead, creators now lead the narrative. In response to this evolution, we are setting the stage for a groundbreaking partnership dedicated to establishing the foremost media and entertainment entity for creators.”