Amidst an unforgettable Paris fashion season filled with excitement and chaos, how does a young, budget-friendly label carve out its niche? For Luis de Javier, the solution wasnât a traditional runway show but rather â24 Hours of Love and Labor,â an innovative livestream performance broadcasting directly from a Marais storefront.
Before the technology came alive, curious spectators gathered outside a display on Rue de Turenne, watching as the bare-chested designer and his dedicated teamâincluding set and makeup artists, seamstresses, photographers, stylists, and modelsâprepared for an extensive night of work. Lookbook photo sessions were planned from 8 PM to midnight, followed by showroom activities and e-commerce shoots lasting until 6 AM, as the designer noted.
âIâm the only one working through the night, but I might need a little rest,â he admitted while his dressmakers finished the last details on the 25 outfits set to be unveiled in Paris. âHowever, being a bit of a control freak, I wanted to give the world a glimpse into my process with my amazing team.â
The garments showcased were inspired by the flamenco dancer and choreographer RocĂo Molina, whose unconventional approach merges creative risk with the avant-garde. Drawing from beloved Spanish cultural elements, de Javier incorporated motifs from flamenco and bullfightingâthink flares and polka dots. Exquisitely embroidered shawls, matador-style jackets, and capes were reimagined into womenâs fashion, featuring a high-waisted fuchsia peplumed skirt, tailored shorts, knotted leather halter necks, embossed trousers, mesmerizing animal prints, and stylish âleather daddyâ matador hats. For the daring dressers, designs included quilted cone bras, daring laser-cut latex pieces, and the newest versions of de Javierâs famed stiletto thigh-highs, all of which would fit right in on the streets of Pigalle. The accessories, particularly the hair comb sunglasses, brought an amusingly kitschy flair. Back in Barcelona, de Javier leads a talented team that excels in their craft. With a collection that has already attracted attention from celebrities like BeyoncĂ©, Rihanna, and Kim Kardashian, itâs exciting to see the designer navigating towards more understated, everyday designsâa crisp white shirt, tailored blazers, and fitted trousersâthat anyone can wear.