Exploring Marc Jacobs’s Spring 1998 Show: A Lesson in Quiet Luxury
Editor’s Note: Marc Jacobs is American Vogue’s first guest editor. To mark the occasion, this early collection has been digitized as part of Vogue Runway’s ongoing efforts to document historical fashion shows.
A look at Marc Jacobs’s spring 1998 show offers a master class in quiet luxury more than 25 years before it became a trend, and an AP-level lesson in American style. The collection skews young. White shirts and pleated skirts call to mind the clean orderliness of school uniforms, while the sleeveless sheaths capture the propriety of the ladylike, or debutante, aesthetic. Though it’s more difficult to put one’s finger on the element of cool, it’s definitely there, and is related both to ease and touch.
“At show after show last week… outrageously luxe basics [took] to the catwalk,” wrote London’s Evening Standard at the time. “The apotheosis of this low maintenance, high luxe mood were Marc Jacobs’s ‘cashmere tulle’ T-shirts, as expensive as a round-the-world plane ticket, as simple as American pie. And impossible to copy.” The richness of the piece is difficult to discern with the eyes, but easily felt when the fabric is next to the skin. This feels in line with America’s Puritan legacy—with taste filling in for faith.
Demonstrating his own belief in Jacobs’s talent, earlier in the year LVMH’s Bernard Arnault had tapped the New Yorker to develop a ready-to-wear line for Louis Vuitton. (See Jacobs’s Paris debut here.)
As we delve into the world of Marc Jacobs’s spring 1998 show, we are met with a timeless elegance that exudes a sense of quiet luxury. This collection, showcased more than 25 years ago, serves as a precursor to the trend of understated sophistication that has become prominent in the fashion industry today. The pieces presented in this show offer a profound lesson in American style, showcasing a perfect blend of youthfulness and refinement.
The garments featured in the collection evoke a sense of nostalgia, with white shirts and pleated skirts reminiscent of the clean and orderly aesthetic of school uniforms. The sleeveless sheaths exude a sense of propriety, drawing inspiration from the ladylike and debutante fashion of the past. However, amidst this classic charm, there is an undeniable element of cool that permeates through the collection, attributed to the effortless ease and tactile appeal of the designs.
London’s Evening Standard captured the essence of Jacobs’s show, highlighting the luxurious simplicity of the pieces presented. The ‘cashmere tulle’ T-shirts, described as as expensive as a round-the-world plane ticket yet as simple as American pie, epitomize the fusion of high-end luxury with unassuming basics. The opulence of the fabrics used in the collection may not be immediately visible to the eye, but is unmistakably felt when the garments are worn against the skin, embodying a sense of refined taste that harkens back to America’s Puritan heritage.
Earlier in the year, Bernard Arnault of LVMH recognized Jacobs’s exceptional talent and entrusted him with the task of developing a ready-to-wear line for Louis Vuitton. This collaboration served as a testament to Jacobs’s prowess in the fashion industry, solidifying his position as a visionary designer with a keen eye for blending tradition with modernity.
As we reflect on Marc Jacobs’s spring 1998 show, we are reminded of the enduring allure of quiet luxury and the timeless elegance of American style. Jacobs’s ability to infuse his designs with a sense of understated sophistication continues to resonate with fashion enthusiasts worldwide, cementing his legacy as a trailblazer in the realm of high fashion.