McDonald’s is making a big splash in Las Vegas with its latest advertising stunt. The fast-food giant has taken over the iconic Las Vegas Sphere to promote its new Chicken Big Mac, and reports suggest that they have paid a hefty sum to do so.
The eye-catching advertisement features a close-up of the mouth-watering Chicken Big Mac rotating around the outside of the multi-billion-dollar arena. The striking imagery is designed to entice passersby to visit their nearest McDonald’s and try out the new sandwich.
The Chicken Big Mac, which was recently released in the United States after a successful limited run in the UK, has already garnered a lot of attention. The sandwich sold out in the UK in just 10 days, prompting McDonald’s to make a significant investment in advertising on the Sphere.
Advertising on the Las Vegas Sphere is no small feat, with costs running as high as $350,000 per day and between $600,000 to $750,000 per week. With such a substantial budget allocated to this campaign, McDonald’s is undoubtedly hoping for a significant return on investment.
However, the pressure is on for McDonald’s to ensure that this advertising gamble pays off. With so much riding on the success of the Chicken Big Mac, the fast-food giant will need to see a significant boost in sales to justify the expense.
For those eager to try the Chicken Big Mac, it is available at select McDonald’s locations in the U.S. for a limited time only. So, don’t wait too long to grab one, as this unique sandwich won’t be around forever.
