Meghan Markle is once again under fire for her strategic approach to curating her children’s online profiles for maximum brand value. The controversy ignited when Markle shared a Thanksgiving-themed photo of herself with Archie, 6, and Lilibet, 4, on her As Ever and Instagram accounts. As per her usual style, the children’s faces were obscured, leaving fans and critics alike speculating about their appearance.
Shortly after this post, Markle launched a new ShopMy page featuring clothing and accessories handpicked by her. Critics argue that this move is a calculated effort to leverage her children’s mystique for commercial gain. By teasing glimpses of her children but never fully revealing their faces, Markle has mastered the art of generating curiosity and engagement.
Some observers have noted a pattern in Markle’s approach, describing it as a tactic to maximize the value of her children’s images. They suggest that she is treating Archie and Lilibet as content assets, carefully managing their visibility to attract attention and drive sales. In fact, there are predictions that Markle may soon create social media accounts for her children, turning them into online earners capable of earning substantial sums for sponsored content.
Journalist Tom Sykes has been vocal in his criticism of Markle’s strategy, accusing her of exploiting her children for profit. He argues that Markle’s controlled-reveal aesthetic is not about privacy but rather about capitalizing on their images for marketing purposes. Despite claims of protecting her children from media intrusion, Markle continues to use them as a means to promote the Sussex brand.
Insiders have revealed that Prince Harry is reportedly displeased with Markle’s approach, feeling frustrated by her use of their children as clickbait. Despite their initial claims of seeking privacy by stepping back from royal duties, Markle’s actions have raised eyebrows in the royal circle.
Overall, Markle’s handling of her children’s online presence has sparked debate about the ethics of leveraging their images for commercial gain. As the Duchess of Sussex continues to navigate the digital landscape, the line between privacy and publicity becomes increasingly blurred.

