Meghan Markle, the Duchess of Sussex, is gearing up for the next chapter of her lifestyle brand, As Ever. In a recent Instagram post on June 20, Meghan shared a photo of herself sitting on a wooden swing attached to a tree, wearing a breezy white sundress and a big smile on her face. The post announced the upcoming release of As Ever’s summer collection.
The excitement surrounding As Ever’s debut was evident in Meghan’s newsletter where she expressed her gratitude for the overwhelming response. The brand’s first launch sold out in less than an hour, leading to the anticipation of the new products set to be released on June 20. The upcoming collection will feature the brand’s popular raspberry preserves along with new additions such as herbal tea, cookie mixes, and flower sprinkles, inspired by Meghan’s love for edible flower sprinkles as seen in her Netflix docuseries, “With Love.”
Originally named American Riviera Orchard, Meghan decided to rebrand the company to As Ever earlier this year to reflect the diverse range of products and the brand’s evolution. In a podcast episode, she explained the thought process behind the name change and revealed that she had initially secured the name As Ever in 2022, leading to the decision to revert to it for its simplicity and the sense of nostalgia it evoked.
Meghan’s journey into entrepreneurship began after stepping back from her royal duties with Prince Harry in 2020. The couple now resides in California with their two children, Prince Archie and Princess Lilibet. As they continue to build their new life across the pond, Meghan remains focused on expanding her lifestyle brand and connecting with her audience through unique and meaningful products.
Stay tuned for the release of As Ever’s summer collection and discover the essence of Meghan Markle’s vision brought to life in each product. The journey of As Ever continues to unfold, offering a glimpse into Meghan’s passion for creativity, sustainability, and community.
