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Merit Introduces a Stunning Collaboration with Brandon Maxwell
The beauty industry is full of standout moments, but one annual event that consistently drives excitement is the release of Merit’s iconic makeup bag remix. Each year, this coveted item collaborates with renowned designers, and this time, the spotlight shines on the celebrated American designer Brandon Maxwell. Previously, the brand has teamed up with illustrious names like Tove and Proenza Schouler, making this collaboration a long-cherished tradition.
“Working together on our original Signature Bag design with creative partners has truly been a privilege,” remarks Aila Morin, the Chief Marketing Officer of Merit. “This yearly project allows us to introduce our customers to beloved brands. Brandon’s designs have long been a source of inspiration for us—he embodies the same essence we value at Merit, focusing on crafting everyday classics.”
Photo: Courtesy of Merit
This collaboration is not the duo’s first rodeo; they have a history of working together on the makeup looks for Maxwell’s runway displays. The synergy between the two brands makes perfect sense as both adeptly navigate modern femininity with a minimalist approach.
Maxwell adds, “The concept of merging soft and hard elements was pivotal to our design. The knot detail, which I have used throughout my career, feels like a representative choice that speaks to the evolution of both the Brandon Maxwell brand and this collaboration.”
Although the bag missed its official runway debut during Maxwell’s spring-summer 2026 collection, it seamlessly fits into the aesthetic of the runway. “The knot adds an element of flair while remaining understated,” Maxwell explains. “It signifies a confident, independent woman navigating her daily life—this bag is a companion in that journey.”
Photo: Courtesy of Merit
Photo: Courtesy of Merit
The collaboration doesn’t end with the bag. Merit has newly developed a Signature Lipstick in the shade Maxwell—an elegant mauvy, cinnamon brown presented in sleek silver packaging, embodying Maxwell’s signature style. “It’s energizing to partner with someone whose design philosophy aligns so naturally with ours—not just aesthetically, but also in our shared vision of the contemporary woman,” the CMO adds.
The Merit x Brandon Maxwell Signature Bag officially launches on October 2, exclusively at meritbeauty.com. Interested customers can join the waitlist here.
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