Mexico’s Film Industry: A Look at its Current State
The state of Mexico’s film industry is a topic of debate, with some believing it is on the rise while others think it is on the decline. The twin labor strikes in 2023 resulted in a decrease in U.S. film and TV productions in the following years. However, there has been a 16% increase in overall audiovisual activity in the first trimester of 2025, according to Guillermo Saldaña, Mexico City’s Film Commissioner.
Saldaña highlighted the symbiotic relationship Mexico shares with the U.S. and Colombia, emphasizing the collaboration with major studios, Netflix, and other industry players. While there has been some uncertainty due to changes in incentives for domestic productions, there is a resurgence in local production companies with multiple projects in progress.
Nicolas Celis of Pimienta Films noted a recent decline in Mexico’s international presence. Efforts are being made to revitalize the industry, with initiatives such as the Mexican Federation of Film Producers and discussions about nationwide filming incentives.
Netflix’s $1 billion investment in Mexican production over the next four years has been well-received by the local film community. This significant commitment has sparked enthusiasm and interest in the industry, with various projects already in the works.
The state of Jalisco has implemented a 40% cash rebate on production and post-production expenditures, attracting more companies to set up operations in the region. With a focus on diverse locations and incentives, Jalisco is becoming a hub for film and TV productions.
Guadalajara, the capital of Jalisco, is emerging as an animation hub, with collaborations and projects that showcase the region’s talent and resources. The city’s connectivity and diverse locations make it an attractive filming destination for international productions.
Efforts are also being made to spotlight lesser-known areas of Mexico City for filming, diversifying the city’s cinematic landscape. Plans are underway to enhance collaboration with Acapulco, reviving the coastal town’s cinematic legacy and creating new opportunities for the industry.
Overall, Mexico’s film industry is experiencing a mix of challenges and opportunities. With strategic investments, collaborations, and incentives, the country aims to strengthen its position on the global stage and continue producing compelling content for audiences worldwide.
