Mexico’s Tulip Pictures, previously known as Barraca Prods., is expanding its reach by opening offices in Austin, Texas and Spain. This strategic move aims to take advantage of the incentives offered in these locations and foster new co-productions. Co-owner-founder of Tulip Pictures, Lorena Villarreal, expressed excitement about the vibrant opportunities in both Austin and Spain, highlighting the potential for growth and collaboration.
The company’s latest project, “Life Is” (“La vida es”), marks Villarreal’s third directorial venture. The film recently debuted its official international teaser trailer, receiving positive feedback after its premiere at Argentina’s Mar del Plata Film Festival. Starring talented actors such as Paulina Garcia, Naian González Norvind, Natalia Plascencia, and Rubén Ochandiano, “Life Is” delves into the mid-life crises of two women approaching their 40s. The narrative explores themes of loss, identity, and the search for purpose from a female perspective, offering a unique and diverse cinematic experience.
In addition to “Life Is,” Tulip Pictures has acquired a diverse slate of films, including award-winning works like “A Useful Ghost,” “The Mysterious Gaze of the Flamingo,” and “Deaf” (“Sorda”). The company’s commitment to showcasing international talent is evident in its collaboration with renowned filmmakers such as Hirokazu Kore-eda, Paul Verhoeven, and Andrea Arnold.
Looking ahead, Tulip Pictures is gearing up for the international rollout of “Life Is” at Ventana Sur while preparing for the production of Villarreal’s English-language feature, “Ophelia.” The film, co-written with Emmy winner and BAFTA nominee Ian Martin, explores the transformative journey of a 60-year-old woman facing pivotal moments in her life. With shooting locations planned in Spain or the U.K., “Ophelia” is set to captivate audiences with its compelling narrative and powerful performances.
As Tulip Pictures continues to expand its presence across Ibero-American, U.S., and international markets, the company remains dedicated to promoting cross-border collaborations and supporting emerging filmmakers. With a strong team led by Abraham González Ruiz and Paloma Cabrera, Tulip Pictures is well-positioned to lead the way in the global film industry.
In conclusion, Tulip Pictures’ commitment to innovation and creativity is evident in its diverse slate of projects and strategic expansion into new territories. With a focus on empowering storytellers and fostering artistic collaborations, the company is poised to make a significant impact on the world of cinema.

