Mattel is set to unveil video games inspired by “Monster High” in both Roblox and Fortnite. This initiative is part of a broader strategy to enhance its internal game development capabilities and branch out from solely licensed products.
Launching Wednesday on Fortnite, “Monster High: Paranormal Peril” is a cooperative ghost-hunting adventure that can accommodate up to four players, allowing them to delve into a mystery at Monster High featuring twelve beloved characters from the series at its debut.
Mattel states, “A wickedly chaotic curse has been unleashed at Monster High. Navigate through the haunted hallways and utilize Frankie’s fantastic tools to gather clues and determine which of the twelve ghoulish characters is the source of the chaos. Is it Draculaura, Cleo, Clawdeen, Frankie, or Lagoona Blue?”
Developed in collaboration with Look North Interactive using Unreal Editor for Fortnite (UEFN), this game represents Mattel’s second venture into the Fortnite UEFN creator platform, following the August release of “Masters of the Universe: He-Man Heroes.”
To play Mattel’s “Monster High: Paranormal Peril” on Fortnite, use the island code: 3449-2677-1935.
In addition, Mattel will launch its “Monster High” game on Roblox on October 24, marking the beginning of a more extensive partnership between the toy giant and the platform, which is expected to include games inspired by Barbie, Hot Wheels, Masters of the Universe, Uno, and more.
In this new Roblox experience, “fans can immerse themselves in the haunted atmosphere of Monster High like never before—personalizing their pet ‘Creepanions,’ creating powerful potions in Frankie Stein’s Alchemy Lab, and teaming up with Clawdeen Wolf to fuel the legendary Ghoulstone for spectacular rewards,” according to Mattel. “With iconic characters, limitless style options, and hidden secrets within the school, players are encouraged to team up, unleash their claws, and experience that monster magic is always in style.”
Moreover, as of Wednesday, brands such as Polly Pocket and Street Sharks from Mattel are now part of the Roblox License Manager and Licenses catalog—an initiative that allows IP holders to provide Roblox creators access to officially licensed assets for gameplay and fan-generated creations—while Matchbox and Rock ‘Em Sock ‘Em Robots are set to follow soon.
“At Roblox, we facilitate brands in making connections with their communities through imaginative and immersive experiences,” stated Stephanie Latham, Roblox’s vice president of global brand partnerships and advertising. “With Mattel introducing iconic properties like Monster High, Barbie, Hot Wheels, and Polly Pocket to the platform through unique experiences, our License Manager, and more, fans have innovative new ways to play, explore, and engage with their beloved stories—demonstrating how brands can authentically connect with future audiences in novel and impactful ways.”
While this is not Mattel’s first significant Roblox project (Gamefam previously created the acclaimed “Barbie DreamHouse Tycoon” in 2023, which attracted nearly 500 million visits), it highlights Mattel’s commitment to expand its in-house digital portfolio.
In 2025, the company launched over 20 standalone games across mobile, console, PC, and in-car platforms, and announced a collaboration with OpenAI to further its game development ambitions. Next year, Mattel will also release its first in-house developed and self-published mobile game, although details about that project are still under wraps.
“Previously, all our experiences on both platforms were licensed, meaning we licensed the IP to external partners for development and operation,” explained Mattel’s senior vice president and global head of digital, Marcus Liassides, to Variety. “We take pride in those collaborations, especially with the Barbie game reaching close to half a billion visits, and we are excited about this shift. The new games are crafted by us; we are the publisher, funding development and managing operations. We aim to build on this capability at Mattel to replicate across various brands. This transition signifies an exciting new chapter for us, with plenty of learning underway that we are eager to apply to forthcoming projects, including those for Barbie, Hot Wheels, Uno, among others. We’re thrilled about the prospects and capabilities our in-house talent will unlock down the line.”
Take a look at the trailers for Mattel’s “Monster High: Paranormal Peril” on Fortnite and Roblox’s “Monster High” game below.
