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American Focus > Blog > Economy > More Americans buy groceries with buy now, pay later loans
Economy

More Americans buy groceries with buy now, pay later loans

Last updated: April 26, 2025 6:00 am
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More Americans buy groceries with buy now, pay later loans
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The latest data from Lending Tree reveals a concerning trend among Americans, as more people are turning to buy now, pay later loans to purchase groceries. In a survey of 2,000 U.S. consumers, half reported using BNPL services, with 25% using these loans specifically for grocery purchases. This marks a significant increase from previous years, indicating that consumers are feeling the strain of a challenging economy.

The survey also found that 41% of respondents had made a late payment on a BNPL loan in the past year, up from 34% in the previous year. While most late payments were only by a week or so, this trend is still worrisome. Lending Tree’s chief consumer finance analyst, Matt Schulz, noted that many people are struggling to make ends meet due to factors such as inflation, high interest rates, and economic uncertainty.

While BNPL loans can be a convenient way to stretch a budget, they come with risks. Consumers can incur high fees for late payments, and holding multiple loans at once can lead to financial trouble. Schulz emphasized the importance of caution when using these loans, as mismanagement can lead to further financial strain.

These findings come at a time when concerns about the economy are on the rise. Major companies like Walmart and Delta Airlines have reported seeing cracks in demand, leading to lower sales forecasts. The use of BNPL loans for everyday expenses like groceries and even concert tickets highlights the challenges many Americans are facing in maintaining their lifestyles.

As the economy continues to face uncertainty, it’s crucial for consumers to be mindful of their financial decisions. While BNPL loans can offer temporary relief, they should be used judiciously to avoid falling into a cycle of debt. With conditions expected to worsen in the short term, responsible financial management is more important than ever.

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