The countdown to Super Bowl LX is underway, and NBCUniversal is already gearing up to secure advertising dollars for the highly anticipated sports event. The network is aiming to fetch approximately $7 million for a 30-second commercial spot during the Big Game, a price point similar to or slightly higher than what Fox sought for ad time during Super Bowl LIX earlier this year. While Fox managed to sell some ads for as much as $8 million, this was due to unexpected demand and some sponsors wanting to withdraw from their deals following the California wildfires.

NBC has not provided any official comments on their ad pricing strategy. The network is currently in talks with previous Super Bowl advertisers from their 2022 broadcast, offering them first dibs on securing ad slots before opening up sales to a wider range of advertisers.

With major sports events like the Super Bowl, Winter Olympics, and NBA All-Star Game lined up for the upcoming year, NBC is positioning itself as a key player in the sports broadcasting arena. The network is keen on offering ad packages that encompass all three events to potential advertisers.

NBCUniversal previously showcased both the Super Bowl and Winter Olympics in the same month back in 2022. In their current pitch to advertisers, the network is highlighting the missed opportunities for brands that only advertised during one event and not the other, emphasizing the combined reach and viewership potential of multiple high-profile sports broadcasts.

For Super Bowl LIX, Fox Corp. generated approximately $800 million in ad revenue across its various platforms, including the Fox broadcast network, Tubi streaming service, and Spanish-language broadcast outlets. Major sponsors for the event included PepsiCo, Anheuser-Busch InBev, and Unilever.

Like other media companies, NBCUniversal is looking to secure a comprehensive ad commitment from Super Bowl sponsors that extends beyond just the Big Game. The network is encouraging advertisers to allocate additional ad dollars to other parts of the NBCU portfolio.