Friday, 10 Oct 2025
  • Contact
  • Privacy Policy
  • Terms & Conditions
  • DMCA
logo logo
  • World
  • Politics
  • Crime
  • Economy
  • Tech & Science
  • Sports
  • Entertainment
  • More
    • Education
    • Celebrities
    • Culture and Arts
    • Environment
    • Health and Wellness
    • Lifestyle
  • 🔥
  • Trump
  • VIDEO
  • House
  • White
  • ScienceAlert
  • Trumps
  • Watch
  • man
  • Health
  • Season
Font ResizerAa
American FocusAmerican Focus
Search
  • World
  • Politics
  • Crime
  • Economy
  • Tech & Science
  • Sports
  • Entertainment
  • More
    • Education
    • Celebrities
    • Culture and Arts
    • Environment
    • Health and Wellness
    • Lifestyle
Follow US
© 2024 americanfocus.online – All Rights Reserved.
American Focus > Blog > Tech and Science > Netflix is revamping search with AI to improve discovery
Tech and Science

Netflix is revamping search with AI to improve discovery

Last updated: April 18, 2025 6:05 am
Share
Netflix is revamping search with AI to improve discovery
SHARE

Netflix to Utilize AI for Improved Search Experience

During Netflix’s first-quarter results conference call, CEO Greg Peters announced that the company is in the process of developing a new search experience aimed at enhancing the discovery process, with the help of artificial intelligence (AI).

Peters mentioned that Netflix is actively working on implementing “interactive search based on generative technologies” to assist users in finding a variety of titles on the platform.

Addressing a question from an analyst, Peters highlighted the fact that only 1% of the company’s most popular titles attract the majority of traffic. This underscores the significance of enhancing the discovery and recommendation process to ensure that a wider audience can access and enjoy Netflix’s content.

Recently, Bloomberg reported that Netflix has been conducting trials of an AI-powered search engine, developed in collaboration with OpenAI, with select users in Australia and New Zealand.

In addition to this, Netflix has also introduced a new homepage design on its TV app, which offers a fresh layout for displaying show titles and descriptions. This redesign is set to be rolled out globally later this year.

Peters emphasized the significance of the homepage redesign, noting that it is the first major structural change made to the platform in over a decade. The company believes that this new layout will significantly enhance the overall discovery experience for Netflix users, based on feedback received from members who participated in testing.

Netflix reported a 12.5% increase in first-quarter revenue, reaching $10.54 billion compared to the previous year.

See also  Taapsee Pannu, Kanika Dhillon Team Again for Netflix Film 'Gandhari'
TAGGED:DiscoveryimproveNetflixrevampingSearch
Share This Article
Twitter Email Copy Link Print
Previous Article NIH discontent, hearing loss, dementia, AI NIH discontent, hearing loss, dementia, AI
Next Article How Exposing Yourself to Natural Light In the Morning Can Majorly Improve Your Health How Exposing Yourself to Natural Light In the Morning Can Majorly Improve Your Health
Leave a comment

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Popular Posts

Biden Speaks Publicly For First Time Since Cancer Announcement

Joe Biden expressed that he is "feeling great." The former president made this comment during…

May 27, 2025

7 Resumé Secrets to Fast Track Your Career Change – Addicted 2 Success

Considering a career transition? Embracing this change can be exhilarating, but the daunting task of…

September 23, 2025

Astronomer CEO Andy Byron Officially Steps Down After Coldplay Scandal

The Fallout After Astronomer CEO Andy Byron Steps Down Amid Coldplay Concert Cheating Scandal Following…

July 19, 2025

Forgot to Send That Gift? Psychologists Have Good News For You. : ScienceAlert

The holiday season can be a stressful time, especially when it comes to finding the…

December 29, 2024

Tiny insect-like robot can flip, loop and hover for up to 15 minutes

The development of tiny flying robots has taken a significant leap forward with the creation…

January 19, 2025

You Might Also Like

Trump’s Tariff Threats Fall Flat, Netflix Toasts 10 Years in Italy, ‘Optimism’ Returns to Drama Biz and Other Takeaways From Rome’s MIA Market
Entertainment

Trump’s Tariff Threats Fall Flat, Netflix Toasts 10 Years in Italy, ‘Optimism’ Returns to Drama Biz and Other Takeaways From Rome’s MIA Market

October 10, 2025
Worlds Apart Crossword
Tech and Science

Worlds Apart Crossword

October 10, 2025
Lasers made muon beams, no massive accelerator needed
Tech and Science

Lasers made muon beams, no massive accelerator needed

October 10, 2025
Brain scans reveal where taste and smell become flavor
Tech and Science

Brain scans reveal where taste and smell become flavor

October 10, 2025
logo logo
Facebook Twitter Youtube

About US


Explore global affairs, political insights, and linguistic origins. Stay informed with our comprehensive coverage of world news, politics, and Lifestyle.

Top Categories
  • Crime
  • Environment
  • Sports
  • Tech and Science
Usefull Links
  • Contact
  • Privacy Policy
  • Terms & Conditions
  • DMCA

© 2024 americanfocus.online –  All Rights Reserved.

Welcome Back!

Sign in to your account

Lost your password?