Netflix is testing a new AI search feature that will revolutionize how users discover content on the streaming platform. Powered by technology from Chat GPT developer Open AI, this new search function will allow users to conduct more specific searches for films and TV series, beyond just genres or actor names.
For example, users will be able to search for content based on specific moods, making it easier to find the perfect movie or show for any occasion. This feature is currently being tested on Netflix’s iOS app in Australia and New Zealand, with plans to expand to the US in the coming weeks and months.
Netflix spokesperson MoMo Zhou confirmed that there are no current plans to expand the feature beyond iOS, and it remains uncertain when or if the feature will be available in the UK. This innovative search feature is set to enhance the user experience on Netflix, making it easier for viewers to discover new content that aligns with their interests and preferences.
Stay tuned for more updates on this exciting new feature from Netflix. In the meantime, check out our related articles for more entertainment news and updates. This article was originally published on our sister publication M3 and has been translated and adapted from Swedish.
