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American Focus > Blog > Economy > Netflix predicts growth despite consumer tariff fears
Economy

Netflix predicts growth despite consumer tariff fears

Last updated: April 17, 2025 4:42 pm
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Netflix predicts growth despite consumer tariff fears
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Netflix executives express confidence in the company’s ability to weather any potential economic downturn caused by global trade tensions, as new subscribers continue to join despite signs of consumer caution.

“Entertainment has historically been quite resilient during tougher economic times,” stated Greg Peters, co-chief executive, during a recent announcement. “We are closely monitoring consumer sentiment and the overall economic landscape, but at this point, we have not seen any significant impact on our business.”

Netflix’s stock has seen a 10% increase this year, outperforming the tech-heavy Nasdaq Composite, which has fallen by 16%, partly due to concerns over President Donald Trump’s trade policies. Following the positive news, Netflix’s stock rose by 2.3% in after-hours trading in New York.

The company’s optimism is supported by strong first-quarter results, showcasing continued growth in their customer base even after raising prices for US customers in January. With expectations of “healthy member growth, higher subscription pricing, and a significant increase in ad revenue” for the year, Netflix reported a net income of $2.9 billion, up from $2.3 billion the previous year, on revenue of $10.5 billion. Earnings per share also exceeded Wall Street forecasts.

Despite the ongoing trade tensions, Netflix maintained its full-year revenue forecast of $43.5 billion to $44.5 billion. In the first quarter, the company exceeded subscriber growth expectations, leading to a 24% increase in earnings. Popular shows like “Adolescence,” live WWE wrestling streams, and “Back in Action” starring Cameron Diaz and Jamie Foxx attracted viewers.

See also  NEW: Fiscal Year 2025 Duty Collections Top $100 BILLION for First Time in History - June Sees $27 Billion in Tariff Revenue |

Last year, Netflix announced it would no longer disclose quarterly subscriber figures, opting instead to focus on revenue, operating margin, and other metrics. The company reported slightly higher subscription and advertising revenue than anticipated, with over 300 million subscribers worldwide. In January, Netflix added a record-breaking 19 million new subscribers, attributing the growth to the inclusion of live sporting events in its programming lineup.

While Netflix’s stock performance remains strong, traditional media companies like Paramount, Comcast, and Walt Disney have faced scrutiny from Brendan Carr, the head of the Federal Communications Commission under President Trump. Additionally, co-founder Reed Hastings transitioned from executive chair to non-executive chair on the board.

The future looks bright for Netflix as it continues to attract new subscribers, innovate its content offerings, and navigate the challenges of an evolving economic landscape. With a focus on growth and profitability, the streaming giant remains a dominant player in the entertainment industry.

TAGGED:consumerFearsGrowthNetflixpredictsTariff
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