Netflix is set to expand its international series lineup with the addition of “Mad Unicorn,” a Thai drama inspired by the true story of Thailand’s first unicorn startup in the express delivery industry. Directed by award-winning filmmaker Nottapon Boonprakob, known for his work on “Come and See,” the series follows protagonist Santi, played by Ice-Natara Nopparatayapon, as he launches “Thunder Express” in a bid to elevate his family from poverty.
Santi’s proficiency in Mandarin, taught by his mother, proves to be a valuable asset in the competitive business world. As he crosses paths with the ruthless tycoon Kanin, portrayed by Ek-Thaneth Warakulnukroh, Santi faces betrayal and must form alliances with sharp-minded individuals like financier Xiaoyu and coding prodigy Ruijie to navigate the challenges of the industry.
“Mad Unicorn” is set against the bustling backdrop of Bangkok’s commercial scene, aiming to blend cultural authenticity with a storyline of innovation, ambition, and redemption. The trailer offers a glimpse into Santi’s transformation from his humble origins to the high-stakes realm of express delivery, marked by intense competition and personal struggles.
Joining Netflix’s diverse collection of Asian content, “Mad Unicorn” is part of the streaming platform’s commitment to investing in region-specific storytelling with global appeal. The series is scheduled to premiere on May 29, offering viewers a unique perspective on entrepreneurship and perseverance in a fast-paced business environment.
Minyoung Kim, Netflix’s VP of content for Asia (ex-India), emphasized the importance of a local-first strategy in driving the success of shows like “Squid Game.” Speaking at a recent Asia Pacific showcase in Tokyo, Kim shared that the platform’s focus remains on stories that resonate with local audiences, ultimately leading to global impact.
As Netflix continues to explore diverse narratives from different regions, “Mad Unicorn” stands out as a compelling addition to the streaming giant’s lineup, promising viewers an engaging and culturally rich viewing experience.
