Attention! Netflix has officially entered the podcasting arena: The renowned video-streaming platform has partnered with Spotify to introduce a selection of popular original podcasts, including those from Bill Simmonsâ The Ringer, to its global subscribers.
The specific details of the agreement, including its duration, were not disclosed. This collaboration will introduce sports, culture, lifestyle, and true-crime podcasts from Spotify Studios and The Ringer, aiming to âenhance Netflixâs current offerings while attracting new viewers and expanding the reach of these shows,â according to both companies’ statements.
Upcoming Spotify podcasts featured on Netflix will include âThe Bill Simmons Podcast,â a series of interviews focused on sports and pop culture; âThe Rewatchables,â where Simmons, Chris Ryan, Sean Fennessey, and other Ringer hosts have analyzed over 300 iconic films; and the true-crime show âSerial Killers.â The initial lineup is âjust the beginningâ of what is anticipated to be an ongoing collaboration between Netflix and Spotify, with plans to include more podcasts across different genres and production teams.
Viewers in the U.S. can expect to see these video podcasts from Spotify on Netflix by early 2026, with additional markets to follow.
Netflixâs foray into video podcasts aligns with a growing trend where podcastersâinitially focused purely on audioâare increasingly embracing video as a strategy to boost audience engagement. Spotify has been advocating for creators to release their content as video episodes, while YouTube has emerged as a significant platform for podcast distribution. A recent study by Cumulus Media revealed that 72% of podcast listeners prefer content that includes video.
Ted Sarandos, co-CEO of Netflix, discussed the platform’s growing interest in podcasts during the Q1 2025 earnings call in April. He mentioned, âWe are constantly exploring various content types and creators. The distinction between podcasts and talk shows is becoming increasingly blurred. We aim to collaborate with exceptional creators across various media that audiences enjoy. As video podcasts grow in popularity, I suspect weâll see many making their way to Netflix.â
Sarandos also noted, âAs video podcasts gain traction, you’ll likely see some featured on Netflix.â
A significant portion of the podcasts included in the Netflix-Spotify agreement comes from The Ringer, established by Simmons in 2016 and acquired by Spotify in 2020 for around $250 million. The Ringer Podcast Network boasts over 50 shows within its lineup.
âThis collaboration signifies a new era for podcasting,â Roman WasenmĂŒller, Spotify’s VP and head of podcasts, stated in a release. âTogether with Netflix, weâre expanding discovery, assisting creators in reaching new audiences, and offering fans worldwide the opportunity to engage with beloved stories and discover unexpected favorites. This creates a broader choice for creators and introduces a unique distribution channel.â
Lauren Smith, Netflixâs VP of content licensing and programming strategy, added: âWith the growth of video podcasts, our partnership with Spotify ensures that we bring the full video formats of these top shows to both platforms. From lifestyle and pop culture to true crime and sports, this curated collection of video podcasts contributes fresh voices and new perspectives to Netflix, enhancing our entertainment offering. This creates greater opportunities for creators and presents a novel distribution option.â
Spotify and Netflix have shared a selection of some of the podcasts included in their collaboration:
- Sports: âThe Bill Simmons Podcast,â âThe Zach Lowe Show,â âThe McShay Show,â âFairway Rollinâ,â âThe Mismatch,â âThe Ringer F1 Show,â âThe Ringer Fantasy Football Show,â âThe Ringer NFL Show,â âThe Ringer NBA Showâ
- Culture and Lifestyle: âThe Rewatchables,â âThe Big Picture,â âThe Dave Chang Show,â âThe Recipe Club,â âDissectâ
- True Crime: âConspiracy Theories,â âSerial Killersâ