Spotlight on New York: The Hill’s Push for Advocacy Advertising
Last week, executives at The Hill made a strategic move to shine a spotlight on New York during a meeting with ad agencies and potential sponsors. Led by Bill Sammon, Cherie Grzech, and Adam VerCammen, the discussion centered around the upcoming 2026 midterm election cycle and the increased focus on advocacy advertising. With journalists like Chris Stirewalt, Amie Parnes, Blake Burman, and Sylvan Lane also in attendance, The Hill and NewsNation, both owned by Nexstar Media, aimed to showcase their non-partisan and brand-safe coverage to New York agencies working with advocacy clients.
VerCammen highlighted the growing involvement of New York agency offices in advocacy advertising, traditionally overseen by Washington. The executives emphasized The Hill’s comprehensive coverage of Congress, the White House, healthcare, finance, and technology, as well as its increasing web traffic. In 2025, The Hill garnered 1.24 billion page views, a 7% increase from the previous year, according to ComScore data.
Looking ahead, Sammon expressed the desire to maintain this momentum, with plans for an annual “Hill Nation Summit” to attract more attention. Described as the “nerd Super Bowl,” the summit brings together Democrats and Republicans to discuss solutions for America’s challenges. Sammon noted that some attendees have broken news at the event, making a lasting impact beyond the summit itself.
