What a surprisingly low-key turnout for the SKIM-py launch!
The highly anticipated NikeSKIMS collaboration was officially released in New York City on Friday morning. However, despite the excitement surrounding Kim Kardashian’s influence in both athletics and fashion, Manhattan barely reacted.
Post reporter Marissa Matozzo faced quite the challenge, enduring a series of squeezing and tugging just to test out eight items that promised to enhance workouts—though not necessarily ease of wear.
Upon arriving at Nike’s Fifth Avenue flagship at 8 a.m., she encountered only three dedicated fans braving the brisk morning air ahead of the 10 a.m. launch, despite the store setting up barriers in expectation of larger crowds.
Across the avenue at the SKIMS store, only two ardent Kardashian fans were present.
As of 9 a.m., the count had only slightly increased—two more joined the line at Nike, while four appeared at SKIMS. Ultimately, the lines grew to around 40 by 9:40 a.m., but that still falls short when compared to the usual frenzy that accompanies major product launches in the city, where collectors often camp out for coveted releases.
Nevertheless, the few attendees present were true fans.
“Kimberly is going to take too much of my money today,” chuckled Nicole Marie Vee, 23, who journeyed from Hudson Yards to the Midtown SKIMS location, arriving at 9 a.m. to wait in line.
Vee revealed that she had a virtual shopping cart filled with NikeSKIMS items the night before but decided to buy in person for a better experience.
She was particularly excited about the maroon “wine” ensembles that were showcased at the New York Public Library pop-up, stating that it was her favorite color.
Vee completely bypassed the Nike line, asserting that “SKIMS represents her style more closely,” and found herself just behind two others when she arrived at 9 a.m. While she underscored her enthusiasm, she noted her surprise at the turnout.
“It’s a workday,” she shrugged.
This uncommon lack of fervor is particularly surprising given the prominence of the collaboration and the buzz it created—Nike’s shares rose 4% on the day the partnership was announced in February 2025 and Kardashian hosted a lavish launch event in New York.
For these dedicated SKIMS followers, however, those figures held little weight. From Hudson Yards to Westchester, SKIMS enthusiasts lined up eager for photo ops and to ensure they didn’t go home empty-handed.
“I wanted to be here in person to take pictures while shopping, rather than just ordering online,” explained David Paguay, 23, who drove from Union City, New Jersey, with friends Engy Noeman, 21, and Michael Pina, 21.
Noeman chimed in, sharing, “I’m looking for the brown pilates sets,” and praised the durability of SKIMS apparel she has utilized over the years. Pina pointed out the brand’s inclusivity: “SKIMS offers a size range that really stands out; many other brands don’t even go up to a 2X.”
Some fans weren’t shopping for themselves. Namon Johnson, who arrived at the SKIMS line at 7 a.m. and was the first in line, mentioned he was shopping for his partner.
“My girlfriend is eager for these new items just like everyone else. Waking up early to ensure I grab them for her is how I make her happy,” remarked Johnson as he eyed a burgundy jacket and gray zip-up.
When asked why she selected SKIMS over Nike, Diana Marinez, 37, who arrived from Westchester at 8:30 a.m. and was the second in line, responded:
“Shopping at SKIMS feels more tailored, visually pleasing,” she told The Post, finding the minimal line at Nike appealing as well.
Nike and Kardashian are presenting this as more than just a collaboration; it’s a new brand altogether. NikeSKIMS aims to “transform women’s activewear without compromise,” according to both companies.
This initiative encompasses 58 silhouettes across seven collections featuring leggings, sports bras, cargo pants, and more—allegedly designed to sculpt, wick sweat, and transition from gym sessions to brunches. However, some of the designs are rather daring: take for instance, leggings with an exterior “thong” style.
The launch is global, beyond just Fifth Avenue, marketed as a “system of dress” that promotes versatility with layers that range from matte, compressive basics to glossy standout pieces.
Kim noted in a press release that the intention behind the line is to “empower female athletes,” whether they are participating in competitive races or managing everyday errands.
Equipped with eight pieces from the collection, The Post experimented with styling—crafting four complete outfits that ranged from practical to bizarre, leaving us questioning whether Kim’s interpretation of “empowerment” involves more hugs than one might expect.
NikeSKIMS: Test Run Reviewed
The Side Snaps Pant ($108)
The maroon “currant” lounge pant lived up to expectations—comfortable and flattering, it quickly sold out. However, its matching halter-style bra? Perfect for an Instagram snapshot, but less so for lounging.
The V-Line 26′ Legging ($118)
In “Obsidian,” these leggings hugged nicely, yet questions arose regarding the front seams aimed at creating a focal point and the eye-catching rear design. Unless “highlighting the rear” classifies as “athletic empowerment,” opinions remain divided.
The Double Strap Scoop Bra ($58) + Matte Biker Short 5-Inch ($68)
With four unnecessary straps, zero adjustability, and an awkward under-layer, the bra’s excessive tightness left an impression. Hard pass on this combo.
Nonetheless, the biker shorts fit adequately, albeit offered little justification for their $68 price tag—definitely not a must-buy.
The Shine High Neck Zip-Up Bra ($64)
It appeared sleek and performed like a decorative sports bra. Limited support with high-fashion aspirations.
The Cami Longline Bra ($58) + Shiny Nylon Cargo Pant ($118)
The bra proved supportive and flattering, a highlight in this collection.
In contrast, the “eye-catching statement” pants—worn by Kris Jenner at the launch—were a nightmarish installment resembling an odd mashup of MC Hammer’s exaggerated cargoes and a painter’s tarp. Additionally, the waistline failed at the first tug.
Bold statement indeed.
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