Norma Kamali is known for running her business like a well-oiled machine, but that doesn’t mean she’s content to coast into the future. Instead, she’s decided to shake things up with her pre-fall offering by approaching it from a new angle. “It’s not a collection; it’s just looks,” she explained during a walk-through. “The thing I like the best is that it’s so disconnected from last season. ‘Disconnect’ sounds sort of negative, but I like that people will see the collection and think, ‘Oh, this is something I haven’t seen or this is something I want to try.”
While not all elements of the lineup may seem “random,” Kamali is actively engaged with her customers, taking their feedback into account. For example, she reworked a lacy vintage jumpsuit that Sabrina Carpenter wore, in response to customer requests.
The color palette of red, white, and black with touches of metallic serves as a unifying element throughout the collection. Themes like bias plaid and a red rose print add depth and interest. Whether you’re planning a pool party or a City Hall wedding, Kamali has you covered with plenty of sheer options to choose from.
Drawing inspiration from 1940s American fashion, Kamali incorporates elements like Peter Pan collars, jumpsuits with sheer-striped tops and patch pockets, and mitred checks. However, despite these utilitarian references, Kamali also infuses the collection with a touch of glamour. Models sport Marilyn Monroe and Jane Russell-inspired wigs in a vibrant cartoon red, adding a playful and lively element to the lookbook.
Overall, Norma Kamali’s pre-fall offering is a fresh take on her signature style, with a mix of classic elements and modern twists that are sure to appeal to her loyal customers and attract new fans alike.
