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American Focus > Blog > Health and Wellness > NYU Langone Super Bowl Ad Claimed “We’re #1,” But Where’s Scorecard?
Health and Wellness

NYU Langone Super Bowl Ad Claimed “We’re #1,” But Where’s Scorecard?

Last updated: February 14, 2025 2:09 pm
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NYU Langone Super Bowl Ad Claimed “We’re #1,” But Where’s Scorecard?
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The Philadelphia Eagles dominated the Kansas City Chiefs in a stunning 40-22 victory at the Super Bowl LIX, solidifying their reputation as the top team in professional football. On the other hand, NYU Langone Health’s multi-million-dollar Super Bowl ad claiming to be “#1 for quality care in the U.S.” raised eyebrows with its obscure justification hidden in small print at the bottom of the screen. The ad referenced the 2024 Vizient Quality and Accountability Ranking, where NYU Langone Health was ranked #1 out of 115 participating comprehensive academic medical centers.

While the online and media reaction focused on the exorbitant cost of the ad, the underlying message of prioritizing quality patient care over flashy advertising went largely unnoticed. Despite multiple attempts to delve deeper into the reasoning behind the ranking, both NYU Langone and Vizient remained unresponsive.

Vizient, a healthcare performance improvement company, utilizes a range of quality measures including safety, mortality, effectiveness, efficiency, patient-centeredness, and equity to determine hospital rankings. However, the lack of transparency in Vizient’s methodology raises questions about the validity and reliability of these rankings compared to more well-known assessments like U.S. News & World Report and Medicare’s Compare website.

One of NYU Langone’s claims to fame was its top rating from the Society of Thoracic Surgeons for mitral valve replacement and repair, aortic valve repair, and coronary artery bypass surgery. While impressive to those familiar with STS’s clinical database, the average patient seeking information on quality care may struggle to find relevant and up-to-date data to make informed decisions.

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The discrepancy between insider knowledge and public accessibility to critical healthcare information highlights the challenges patients face when navigating the healthcare system. While a hospital may boast a top-ranking in one area, the overall quality of care across different clinical services may vary. Just as a football team’s ranking can fluctuate based on individual player performance, healthcare ratings are subject to debate and scrutiny.

In the realm of healthcare, where decisions can mean life or death, the need for transparent and reliable data to assess quality of care is paramount. As the healthcare industry continues to evolve, the focus should shift towards empowering patients with the information they need to make informed choices about their health and well-being.

The Importance of Data and Culture in Healthcare Quality Improvement

When it comes to healthcare organizations like STS and Vizient, there is a paradoxical relationship between keeping negative information private and collecting accurate data. While some may argue that transparency is key to building trust with the public, others believe that by keeping certain information private, organizations are more likely to focus on collecting accurate data that isn’t “gamed” to boost public perception.

One such example is NYU Langone, a healthcare organization that underwent a total transformation after facing near collapse in the mid-2000s. Dr. Ilseung Cho, the assistant chief quality officer, shared in an interview that his personal motivation to improve quality and safety stemmed from a family member’s experience with a surgical site infection. This personal connection drove Cho to prioritize data-driven medicine and organizational culture in their quality improvement efforts.

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NYU Langone utilizes a comprehensive dashboard that tracks over 800 metrics, which Cho claims is the most extensive in the nation. However, he emphasizes that the real challenge lies in ensuring that this data is not just numbers on a screen, but a tool that frontline staff can use to improve patient care.

According to Cho, NYU Langone’s success in improving hospital quality of care lies in their ability to engage every clinician and staff member in the mission of helping patients and enhancing care. This emphasis on culture alongside data-driven decision-making sets NYU Langone apart as a leader in healthcare quality improvement.

Ultimately, the key takeaway from NYU Langone’s approach is that a combination of accurate data collection and a supportive organizational culture is essential for driving meaningful change in healthcare quality. By prioritizing both aspects, healthcare organizations can not only improve patient outcomes but also foster a culture of continuous learning and improvement.

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