i&u Studios, a leading German production company under the umbrella of Leonine Studios, has recently announced a new docu-reality series titled “Brabus: One Second Wow” in partnership with the luxury automotive brand Brabus.
Based in Germany’s Ruhr region, Brabus is renowned for its development of supercars and automotive enhancements. The upcoming six-part series, scheduled to premiere on Prime Video in spring 2026, aims to cater to car enthusiasts, design aficionados, and fans of premium documentary series with a character-driven narrative.
The spotlight of “Brabus: One Second Wow” falls on CEO Constantin Buschmann, a young entrepreneur carrying on the legacy of his father, Bodo Buschmann. Alongside his team and partner Mili Umicevic, Constantin navigates the challenges of managing a global luxury brand while maintaining a balance between corporate success, brand identity, and personal life.
Viewers can expect a behind-the-scenes look at the inner workings of Brabus, offering insights into the jet-set lifestyle of the management team and their interactions with celebrity customers and business partners across Europe and the U.S. The series promises to blend the intensity of a corporate documentary with the narrative dynamics of a lifestyle reality show, providing a unique perspective on the world of luxury automotive brands.
Christian Meinberger, the managing director of i&u Studios and producer of the series, expressed pride in the innovative storytelling approach adopted for “Brabus: One Second Wow.” The show aims to combine the depth of a brand-driven documentary with the lightness of a personality-driven lifestyle series, offering a comprehensive and authentic portrayal of the people behind the Brabus brand.
The collaboration between i&u Studios and Brabus marks the beginning of a long-term partnership, with plans to explore additional content opportunities along the Leonine Studios value chain. This groundbreaking series is set to redefine the genre of docu-reality programming, providing viewers with a captivating and immersive look into the world of luxury automotive craftsmanship and the individuals driving its success.
