Friday, 31 Oct 2025
  • Contact
  • Privacy Policy
  • Terms & Conditions
  • DMCA
logo logo
  • World
  • Politics
  • Crime
  • Economy
  • Tech & Science
  • Sports
  • Entertainment
  • More
    • Education
    • Celebrities
    • Culture and Arts
    • Environment
    • Health and Wellness
    • Lifestyle
  • đŸ”„
  • Trump
  • VIDEO
  • House
  • White
  • ScienceAlert
  • Trumps
  • Watch
  • man
  • Health
  • Season
Font ResizerAa
American FocusAmerican Focus
Search
  • World
  • Politics
  • Crime
  • Economy
  • Tech & Science
  • Sports
  • Entertainment
  • More
    • Education
    • Celebrities
    • Culture and Arts
    • Environment
    • Health and Wellness
    • Lifestyle
Follow US
© 2024 americanfocus.online – All Rights Reserved.
American Focus > Blog > Lifestyle > Paloma Wool Is Escaping the Endless Scroll
Lifestyle

Paloma Wool Is Escaping the Endless Scroll

Last updated: October 10, 2025 1:46 pm
Share
Paloma Wool Is Escaping the Endless Scroll
SHARE

Paloma Lanna started her journey as her brand’s first shop assistant. Originally from Spain, her label Paloma Wool debuted online over ten years ago, with pop-up shops emerging in 2019. Lanna has consistently engaged with customers on the shop floor and in fitting rooms, helping shoppers find the right sizes and make informed choices—all while showcasing a brand that has captured the attention of fans on social media and celebrities such as RosalĂ­a, Hailey Bieber, Kendall Jenner, and Lily Rose-Depp.

Pop-ups have allowed the brand to understand how customers interact with Paloma Wool in person. “I’ve always been intrigued by how differently a girl from London and one from Seoul engage with us,” Lanna explains. The brand’s initial pop-up in New York saw unexpected lines stretching down the block. “It was a significant moment that revealed genuine followers of the brand and provided invaluable insights.” Since then, similar scenarios have unfolded in cities like Los Angeles, Milan, Copenhagen, Berlin, and beyond, often leading to long queues and sold-out merchandise. While direct-to-consumer sales remain fundamental, in-person shopping has proven to be both more profitable and meaningful for Paloma Wool enthusiasts. “I didn’t want things to feel like a traditional store, but rather a project to explore. However, as the pop-ups grew in size and duration, our ambition expanded too,” she notes.

This philosophy underpins the new Barcelona flagship, Paloma Wool’s largest permanent retail location situated on Avinguda Diagonal. The grand opening on October 9 follows the debut of their spring 2026 show in Paris, marking their eighth runway collection.

See also  5 Chic Ways To Wear A Quilted Jacket Like A Style Star

Paloma Wool spring 2026

Paloma Wool spring summer 2026.Photo: Paloma Wool

Paloma Wool spring 2026

Paloma Wool spring summer 2026.Photo: Paloma Wool

Breaking through the clutter of social media has been crucial; Paloma Wool emerged during the peak of the “Instagram brand” movement, launching a vibrant and colorful 15-piece collection online in 2014. The original designs were characterized by bold prints and purple corduroy suits, a stark contrast to the more muted, earthy tones prevalent in their current offerings. Over the years, the brand’s aesthetic has evolved into subtler palettes, sophisticated knits, and experimental layering with bubble skirts, skants, and embellished accessories. “For a long time, I focused on creating collections tailored for online platforms, specifically Instagram and e-commerce,” she notes. “Designing for a physical store presents a new set of challenges—harmonizing colors and fabrics that complement our styles. It’s a significant venture for expanding the brand’s identity.” The introduction of menswear in spring 2024 is set to expand, as they are still identifying their male customer base. “Few men’s brands match our pricing and design approach,” Lanna points out, “but we’re optimistic and plan to nurture its growth organically.”

Spanning 800 square meters, the Barcelona flagship encompasses a photoshoot studio, along with plans for a gallery and a fashion-centric bookstore in the future. The store, designed by the p0 architecture studio, features an arcade-like structure that guides visitors through a corridor from the street, creating two distinct atmospheres within the space—essentially crafting their own ‘street’ within the retail environment. Even the seating area is thoughtfully designed for the often-overlooked boyfriends accompanying shoppers to enjoy some respite. “Our male companions have played a significant role in our journey too!” Lanna reflects, recalling her experiences entertaining partners and friends at pop-ups waiting near the fitting rooms. “We aim to make them feel included.”

See also  EconLog Price Theory: Cotton v Wool
TAGGED:EndlessEscapingPalomaScrollWool
Share This Article
Twitter Email Copy Link Print
Previous Article Physicists are uncovering when nature’s strongest force falters Physicists are uncovering when nature’s strongest force falters
Next Article No Doubt to Headline The Sphere, Gwen Stefani Will Be Venue’s First Female Headliner No Doubt to Headline The Sphere, Gwen Stefani Will Be Venue’s First Female Headliner
Leave a comment

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Popular Posts

Free Cornell Notes Template for Students (Printable and Digital)

Note-taking is a crucial skill that students need to master in order to succeed in…

October 14, 2024

Dietary study finds animal products improve child nutrition in Africa

The consumption of animal products such as milk, eggs, and fish has been found to…

December 8, 2024

Direct action hits KFC drive-thru

Animal charity The Humane League UK (THL UK) is taking a stand against fast-food giant…

June 19, 2025

Stunning Artworks Seized From the Mafia Go On Display at a New Exhibition in Milan

The Royal Palace of Milan is currently hosting an extraordinary exhibition featuring works by renowned…

December 11, 2024

Diane Kruger Brings Beloved ‘Bluey’ Stories to German Audiences

Acclaimed actor Diane Kruger recently made a significant contribution to the digital sensation "Bluey" by…

May 27, 2025

You Might Also Like

10 Celebrity Looks To Replicate
Lifestyle

10 Celebrity Looks To Replicate

October 31, 2025
Boyedoe Lagos Spring 2026 Collection
Lifestyle

Boyedoe Lagos Spring 2026 Collection

October 31, 2025
Fair Skin Care Tips for Black Women
Lifestyle

Fair Skin Care Tips for Black Women

October 31, 2025
7 Men’s Shoes Billionaires Are Wearing This Fall
Lifestyle

7 Men’s Shoes Billionaires Are Wearing This Fall

October 31, 2025
logo logo
Facebook Twitter Youtube

About US


Explore global affairs, political insights, and linguistic origins. Stay informed with our comprehensive coverage of world news, politics, and Lifestyle.

Top Categories
  • Crime
  • Environment
  • Sports
  • Tech and Science
Usefull Links
  • Contact
  • Privacy Policy
  • Terms & Conditions
  • DMCA

© 2024 americanfocus.online –  All Rights Reserved.

Welcome Back!

Sign in to your account

Lost your password?