Pantheon Media Group has recently announced a strategic partnership with TH Studios, a digital production and social strategy team known for their work on popular shows like “Love Island USA” and “Dancing with the Stars.” This collaboration comes on the heels of Pantheon’s hiring of Simon Thomas, former executive producer of “Love Island USA,” who now serves as the head of creative for the company.
Thomas emphasized the importance of off-platform content in today’s media landscape, citing TH Studios’ expertise in creating engaging digital content for shows. The partnership with TH Studios will allow Pantheon to expand their reach and build dedicated fan communities around their series from the beginning.
Since joining Pantheon, Thomas has been focused on developing new formats and securing deals with major networks and streaming platforms such as Peacock, NBC, and Netflix. The company is looking to go beyond traditional broadcast models and create content that sparks conversations and engages viewers in a meaningful way.
TH Studios’ chief content officer, Jill Johnson, expressed excitement about working with Pantheon and praised the company for its forward-thinking approach to content creation. She highlighted the importance of building a platform-first narrative and engaging viewers to turn them into a loyal community.
In early 2025, Pantheon underwent a rebranding from its previous identity as Asylum Entertainment Group. The company has been making strategic moves in the industry, including acquiring stakes in live media producers, partnering with Tyler Perry Studios, and investing in independent production houses like Ladywell Films and Dare Entertainment.
Pantheon Media Group, led by Chairman Steve Michaels and CEO Jennifer O’Connell, operates a diverse range of production shingles covering various genres including live events, documentaries, crime, sports, and entertainment. Their recent projects have garnered critical acclaim and audience praise, with upcoming productions like the first-ever FIFA World Cup Halftime Show and a new comedy special for Hulu featuring Nikki Glaser.
Overall, Pantheon Media Group’s partnership with TH Studios and their innovative approach to content creation position them as a key player in the evolving media landscape. Their commitment to building engaging narratives and fostering fan communities sets them apart as a leader in the industry.
