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American Focus > Blog > Culture and Arts > Pantone’s Color of the Year Sounds About White
Culture and Arts

Pantone’s Color of the Year Sounds About White

Last updated: December 4, 2025 2:45 pm
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Cloud Dancer: A Controversial Choice for Pantone’s Color of the Year 2026

In a surprising turn of events, the Pantone Color Institute has announced that the color of the year for 2026 is a white hue named “Cloud Dancer.” This choice marks a departure from last year’s “Mocha Mousse” and has sparked a wave of controversy and debate. While the Institute describes Cloud Dancer as a color that offers clarity and simplicity in a chaotic world, many see it as a tone-deaf and potentially inflammatory selection.

Leatrice Eiseman, the Executive Director of the Pantone Color Institute, stated that Cloud Dancer is meant to help individuals focus and find peace amidst the noise and distractions of modern life. However, in a year marked by social upheaval, racial tensions, and environmental crises, the choice of white as the color of the year raises concerns about the message it conveys.

Critics argue that white, historically associated with purity and innocence, can also be seen as a symbol of privilege and exclusion. In a time when issues of racial justice and inequality are at the forefront of public discourse, the selection of Cloud Dancer as the color of the year could be interpreted as tone-deaf or even provocative.

Despite Pantone’s efforts to position Cloud Dancer as a symbol of new beginnings and fresh starts, many remain skeptical of its significance. Social media users have derided the color as a “recession indicator,” “sterile and lifeless,” and an “extension of conservatism.” The controversy surrounding Cloud Dancer highlights the complex and often fraught relationship between color, symbolism, and societal values.

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While white is often associated with purity and simplicity, it is important to remember that color carries meaning and symbolism that is deeply rooted in cultural and historical contexts. In the case of Cloud Dancer, the choice of white as the color of the year raises questions about privilege, power, and representation in the design world.

As we navigate the complexities of a rapidly changing world, the selection of Cloud Dancer as the color of the year serves as a reminder of the importance of critical engagement with color and its implications. Whether seen as a blank canvas or a landlord’s special, white carries a weight of symbolism that cannot be ignored.

In conclusion, Pantone’s choice of Cloud Dancer as the color of the year for 2026 has ignited a passionate debate about the role of color in shaping our perceptions and values. As we reflect on the significance of this controversial selection, it is essential to consider the broader implications of color choice in design and culture.

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