Paramount+ Makes Major Move in U.K. Soccer with Arsenal Partnership
A significant development has taken place in the world of British soccer as Paramount+ announces a new partnership with Arsenal, the current leader in the U.K.’s Premier League. This collaboration comes on the heels of Paramount’s recent billion-dollar deal to secure the rights to broadcast Champion League matches in the U.K. for the next four years.
The partnership with Arsenal will see players, club legends, and supporters coming together to celebrate some of Paramount+’s most iconic series. Shows like “Landman” and “MobLand” will be highlighted, and the collaboration will extend to social media campaigns, stadium branding, matchday programs, and other fan experiences.
A promotional video titled “For the Love of the Team,” narrated by Arsenal legend Thierry Henry, has been released as part of the announcement. Paramount+ executive vice president Marco Nobili expressed his enthusiasm for bringing together two global brands with passionate supporters and creating unique experiences that celebrate teamwork and elevate the game.
This move follows Paramount’s recent entry into the U.K. soccer market with the acquisition of broadcast rights for the Champions League from 2027 to 2031. The company outbid current rights holders TNT with a reported offer significantly higher than the $1.3 billion paid by TNT.
The partnership between Paramount+ and Arsenal marks a significant step in the streaming service’s expansion into the sports and entertainment landscape. By combining the excitement of soccer with the drama and comedy of hit series like “SpongeBob” and “Yellowstone,” Paramount+ is aiming to create unforgettable moments both on and off the pitch for fans around the world.
Stay tuned for more updates on this exciting collaboration between Paramount+ and Arsenal as they continue to innovate and provide unique experiences for their dedicated supporters.
