The illegal wildlife trade is a global issue that continues to threaten endangered species. A new study published in Nature Conservation has shed light on the use of social media platforms like TikTok to sell bushmeat, including critically endangered animals. This study underscores the role of social media in facilitating the illegal wildlife trade and increasing the demand for endangered species.
Bushmeat, which refers to meat sourced from wild animals, is a common delicacy in many African and Asian countries. While some people hunt for personal consumption, the sale of bushmeat to regional traders who then supply it to families or restaurants is a widespread practice. The recent study focused on the use of TikTok in Lomé, Togo, where researchers analyzed videos from two public accounts advertising the sale of bushmeat.
The study identified a wide range of species, including endangered pangolins and vulnerable antelope species, being promoted for sale on TikTok. The platform has become a virtual marketplace for sellers to reach a broader audience, potentially increasing demand and accessibility for bushmeat. This not only puts endangered species at greater risk but also poses a significant threat of disease transmission from animals to humans.
Researchers are concerned about the implications of the growing bushmeat trade, particularly in terms of the pressure it puts on endangered species and the risk of disease outbreaks. The commercialization of bushmeat trade is alarming, as it normalizes the demand for endangered species and increases the risk of their extinction.
While bushmeat holds cultural significance in many communities, the use of social media platforms like TikTok to promote its sale goes beyond traditional practices of hunting for sustenance. It amplifies the commercial aspect of the trade, leading to increased exploitation of endangered species like pangolins.
It is crucial to address the issue of illegal wildlife trade and raise awareness about the conservation of endangered species. By understanding the impact of social media on the wildlife trade, we can work towards protecting these vulnerable animals and preserving biodiversity for future generations.

