PF Chang’s, a popular casual dining restaurant chain based in the US, has recently appointed Holly Smith as its new Chief Marketing Officer (CMO). In her new role, Smith will be responsible for overseeing brand and marketing strategy, with a focus on strengthening customer engagement and guiding upcoming campaigns. She will report directly to PF Chang’s President and CEO, Jim Mazany.
Mazany expressed his excitement about Smith joining the team, stating, “Holly’s proven ability to build dynamic, consumer-centric brand strategies and her leadership across high-impact marketing initiatives make her an outstanding addition to the PF Chang’s team. Her vision and strategic mindset will be invaluable as we continue to shape memorable brand experiences and expand our reach.”
Smith brings a wealth of experience in the restaurant and hospitality industry, having worked with brands such as Rosa Mexicano, Yardbird, Macaroni Grill, and Joe’s Crab Shack. Her background includes designing integrated brand platforms, reshaping menus and pricing structures, and running cross-channel campaigns for established chains looking to modernize their image and maintain cultural relevance.
In her new role at PF Chang’s, Smith will play a key role in shaping how the brand presents itself to customers, both in the US and internationally. Her responsibilities will include overseeing brand strategy, creative development, and utilizing data to guide marketing decisions and reach diverse consumer groups. She will also be in charge of digital activities, content creation, and guest engagement initiatives aimed at enhancing the dining experience and supporting the company’s growth goals.
Smith expressed her enthusiasm for joining PF Chang’s at such a pivotal moment in its evolution, stating, “This brand holds a special place in the hearts of diners around the world, and I look forward to partnering with the incredibly talented teams to deepen those connections and drive meaningful, long-term growth.”
PF Chang’s, founded in 1993 by Philip Chiang and Paul Fleming, specializes in Asian fusion cuisine and currently operates over 300 outlets across 23 countries, including locations in US airports.
The article “PF Chang’s names Holly Smith as new CMO” was originally published by Verdict Food Service, a GlobalData owned brand.
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