Introducing Phictly: A New Social App for Niche Communities
Social media has come a long way since the early days of Myspace and Facebook groups dedicated to your favorite TV shows and books. It can be challenging to find that perfect niche community where you can discuss your specific interests without judgment. However, a new social app called Phictly is changing the game.
Available on both iOS and Android devices, Phictly allows users to form clubs centered around their favorite books, TV shows, and movies. These clubs create niche communities where people can dive deep into discussions about their specific interests.
For example, users can join clubs dedicated to fantasy reads and talk about their favorite characters and plotlines. Whether it’s gossiping about Violet and Xaden in Rebecca Yarros’ “The Fourth Wing” or reminiscing about the early seasons of “Grey’s Anatomy,” Phictly provides a space for like-minded individuals to connect.
The brainchild behind Phictly is Nyleena Aiken, who was inspired to create the app after struggling to find books that interested everyone in her book club. She realized that many people face similar challenges and would benefit from a platform dedicated to creating groups centered around a single specific title at a time.
Key features of Phictly include a cap of 20 members per club to keep discussions intimate. Users can also set the pace for their clubs based on their reading or viewing habits. Whether you’re a speed reader who likes to finish a book in a day or someone who prefers a more leisurely reading pace, Phictly caters to your preferences.
One standout feature of Phictly is the ability to post spoilers while hiding them until others reach that part of the story. Each spoiler is initially blurred, giving users the choice of when to reveal it, ensuring that everyone stays on the same page. The app also incorporates a “Talk Points” feature, allowing users to schedule discussions around specific episodes or chapters.
Similar to Goodreads, users can track what they’re currently reading or watching, log titles, and set personal goals for their reading or viewing habits. In future updates, Phictly plans to introduce a matching system that pairs users based on shared interests, favorite genres, and common TV shows and books. The app will also expand to include clubs focused on video games.
Phictly is currently free to download, but there may be a premium subscription option in the future with additional features, such as the ability to create a private profile.

