Carolina Castiglioni is making waves in Milan’s hyper-luxury retail scene with her unconventional approach to fashion. While Via Montenapoleone may be the go-to destination for tourists, Castiglioni has chosen to set up her Plan C store on the less trendy Via Manzoni. This artsy space stands out with its luscious red interior and a dedicated room for art installations and exhibitions.
Coming from a family of art collectors, including her mother Consuelo, the founder of Marni, Castiglioni has a natural flair for artistic collaborations. This season, she partnered with Milanese artist Franco Mazzucchelli, known for his oversized inflatable artworks scattered throughout the city. The look book for Plan C was staged amidst Mazzucchelli’s creations, hinting at the upcoming collaboration at the store.
While Plan C initially focused on utilitarian workwear, Castiglioni has evolved the brand to embody a softer and more playful aesthetic. This season’s collection featured a mix of tomboy style with a touch of vintage elegance, creating a “couture vibe” that exuded a sense of ironic formality. Oversized bombers paired with mini crinolines, black dresses with detachable feather trims, and shearling stoles adorned with brooches showcased the brand’s unique blend of masculine and feminine elements.
The unisex collection played with sculpted silhouettes and hybrid designs, such as a tailored bomber jacket embellished with silver mirrored sequins. Combining utilitarian elements with quirky details, Plan C’s latest pieces capture a relaxed and artsy vibe that resonates with the current fashion zeitgeist. Visit the Plan C store on Via Manzoni to experience Carolina Castiglioni’s innovative approach to luxury fashion.
