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American Focus > Blog > Economy > Planning to pay for your kids’ college tuition? Experts suggest you start saving before they’re even born
Economy

Planning to pay for your kids’ college tuition? Experts suggest you start saving before they’re even born

Last updated: August 1, 2025 1:30 am
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Planning to pay for your kids’ college tuition? Experts suggest you start saving before they’re even born
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Parents are increasingly feeling the financial strain when it comes to supporting their children’s higher education. A recent study by Sallie Mae revealed that a staggering 79% of parents are willing to stretch themselves thin to help pay for college expenses. In the 2023-2024 academic year, parent income and savings accounted for 37% of average college spending.

Molly Ward, a certified financial planner with Equitable, emphasizes the importance of saving early for your children’s education to avoid financial instability. Starting to save as soon as possible, even before having children, can help leverage the power of compounding interest and outpace the rising costs of college tuition.

The Sallie Mae report also highlighted that about three-quarters of families rely on parent income and savings to cover college expenses. To alleviate the burden, many parents are turning to 529 savings plans, tax-advantaged accounts specifically designed for higher education costs. Currently, there are 16.8 million 529 accounts open nationwide, with families saving an average of $6,844 each.

Mark Kantrowitz, an expert on student financial aid, stresses the importance of saving over borrowing for college expenses. Taking out loans for your child’s education can potentially jeopardize your retirement savings in the future. By saving early and wisely, you can mitigate the financial stress associated with rising tuition costs.

It’s never too late to start saving for your child’s education, even if it’s just a small amount each month. Platforms like Wealthfront Invest allow you to start investing in the stock market with as little as $1, tailoring a customized portfolio with low-cost index funds based on your risk profile and tax bracket.

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In conclusion, saving for college tuition early on can provide a significant advantage in managing the escalating costs of higher education. Whether through 529 savings plans or investment platforms like Wealthfront Invest, taking proactive steps to secure your child’s financial future is crucial. Remember, the more you save, the less you’ll need to borrow in the long run.

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