As a communication designer, Kelli Anderson embarked on her career in information design. In a Kickstarter video, she expressed her passion for bringing facts from the abstract and numerical realm into the sphere of perception. This led her to wonder if it was possible to not only see but also feel and experience those facts.
Last year, Anderson introduced a groundbreaking project called “Alphabet in Motion: How Letters Get Their Shape,” a five-year endeavor that delves into the world of typography through a captivating pop-up book. Her meticulous research and engineering efforts culminated in a visually stunning exploration of how type styles have evolved over time.
The project consists of two interconnected books, with the pop-up section featuring a dynamic seven-segment display cover that transitions from A to Z, moveable paper elements, and interactive activities. The accompanying 128-page section includes an in-depth essay on the history and concepts behind each pop-up, accompanied by 300 color images showcasing the evolution of type design.
Anderson’s book initially gained funding on Kickstarter and is now available for a wider audience. You can purchase your copy from the Colossal Shop and follow Anderson’s work on Instagram. Additionally, you may enjoy exploring her other project, “This Book Is a Camera.”
“Alphabet in Motion” offers a tactile and interactive experience that sheds light on the transformation of letters alongside technological advancements and changing aesthetic preferences. Through engaging visuals and hands-on elements, Anderson’s book provides a unique perspective on the evolution of typography.
Whether you are a design enthusiast, typography lover, or simply appreciate innovative storytelling, “Alphabet in Motion” promises to captivate and educate readers of all ages. Dive into the rich history of letterforms and discover the intricate details that shape our written communication.
